We all like to think that if or when disaster strikes a city or town, local radio will step up and do the right thing. But oftentimes, stations are too busy or caught up in their own agendas to really recognize the need to "break format" and speak directly to their market.
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Take a bow, Rock 102 in Fargo. From the sandbags on your website to your on and off-air support of your community, you underscore the value and importance of local radio to the communities they service.
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