I continue to shake my head every time a Classic Rock sales rep (or manager) tells me the format is tired, the music has been heard too many times, or that the demos are skewing a little old.
None of these seemed to bother the IOC when Jimmy Page was chosen to play "Whole Lotta Love" as part of the closing ceremonies last night. Or when Paul McCartney, the Rolling Stones, or Tom Petty were selected to play in three of the four post-Janet Jackson Super Bowls (the fourth was Prince). And of course, it’s looking more and more like Springsteen will be the next Classic Rocker to provide the musical entertainment at Super Bowl XLIII.
Music that has stood the test of time. Yet, another reason why marketers, event organizers, advertisers, and movie and television producers continue to rely on Classic Rock in their messaging.
It’s really not a hard sell.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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- Great Radio – In The Niche Of Time? - November 20, 2024
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