It’s great to see a morning show jump on the bandwagon, and put together a tour of the market. We’ve long been fans of the "30 Bars in 30 Days" promotions when a new jock joins a station. And readers of this space know we acknowledged the "50 States" promotion on ESPN.
Now, veterans Tommy & Rumble of FM99 (Norfolk) are taking their show to the Hampton Roads streets. It’s "Intensities in 10 Cities" and it’s a great way for an established team to reconnect with their fans. This is something that area listeners are already rallying around as 600 T&R loyalists showed up at the first event.
Remember that at its very roots, radio is similar to a political campaign. Listeners "vote" for the "candidates" they meet. It’s not too late to influence "the vote" this fall.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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