As Dylan said, "You don’t need a weatherman to know which way the wind blows." And it’s looking more and more like PPM will indeed be a fast-moving reality. I can tell you that the past several months in Philadelphia have been an education, and it’s still the top of the first inning.
When I tell you that PPM changes everything, believe me. And as we’ve discussed in this space before, electronic measurement is a positive, and PPM finally addresses many of the problems that agencies have had with radio during the dark diary years.
But prepare as stations will, PPM will still sneak up on you, and it will cause you to rethink just about everything – programming, sales, staffing, research.
As readers of this blog know, we have been in attendance at the last several Arbitron Consultant Fly-Ins (which will also be the case for the next scheduled event later in July). There’s a lot to be learned about this new measurement system, and it will test the knowledge and creativity of companies big and small. PPM is a hot issue, and the positive implications for Rock-based formats are becoming obvious.
Of course, you can count on Jacobs Media to cover "Rock & PPM" at Summit 12, slated for September 27th at the R&R/NAB.
Congratulations to Clear Channel for smelling the coffee, and realizing that it was time for the industry to come together and support a new ratings system.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
Leave a Reply