Radio on-air talent is spending a lot of time livestreaming to social media these days. Here are some factors to consider that will help you up your game.
Read MoreEvery week, Digital Dot Connector Seth Resler offers digital strategy tips for broadcasters, podcasters, and digital media companies.
A Quick and Dirty Way to Make Animated Livestreaming Video Bumpers
Want to make your livestreaming video on social media look slicker? Use PowerPoint and iMovie to create video bumpers. Here’s how.
Read MoreLivestreaming Options for Radio Air Talent: Zoom vs. BeLive vs. StreamYard
Radio air talent is increasingly livestreaming video to social networks. Which softtware should they use, Zoom, BeLive, or StreamYard?
Read More8 Ways Your Radio Station Can Encourage Streaming During the COVID-19 Pandemic
With people in their homes instead of their cars, radio stations should promote the different ways that people can listen. Here are some ideas.
Read MoreRethinking Radio Website Design in the Age of Coronavirus
On their websites, many radio stations are treating the coronavirus pandemic like just another promotional campaign. It’s not.
Read MoreRadio Stations Can Use These Video Streaming Services During the Pandemic (And After It)
During the pandemic, radio personalities are using streaming services to engage with their listeners. Which one should you use? It depends.
Read MoreDigital “Don’ts” for Radio in the Age of Coronavirus
When the question, “What should we do?” starts to feel overwhelming, pause, take a deep breath, and ask yourself, “What should we stop doing?”
Read MoreYour Radio Station Needs a Digital Succession Plan
What happens if key members of your radio station’s digital team are out of commission for an extended period? Here’s how to plan for that.
Read MoreDigital Tools to Help Your Radio Station’s Staff Work Remotely
If the pandemic forces you to work from home, here are some tools that might make the job easier.
Read MoreHow WordPress’ Custom Post Types Can Help Your Radio Morning Show
While it takes some effort to set up, creating custom post types for your radio station’s morning show can help you automate social engagement.
Read MoreHow Building an Online Directory Can Help Your Radio Station’s Database
Build a directory into your radio station’s website is challenging, but it can provide a great service to your listeners. Here are the basics.
Read MoreGive Away Radio Station Stickers to Capture Listener Contact Info
It’s time for the radio station sticker to make a comeback! Not with the goal of increasing listenership, but to grow radio station databases.
Read MoreHow to Aircheck Yourself on the Cheap
Amazon’s Mechanical Turk can provide useful feedback on your radio show or podcast. Here’s a real example of how to use it.
Read MoreWhen Does a Radio Station Project Deserve Its Own Website?
When does a radio station’s contest, concert, or morning show deserve its separate website? Consider these factors before making a decision.
Read MoreHow Smart Planning Can Extend the Life of Your Radio Station’s Digital Content
With some smart planning, your radio station can take advantage of evergreen digital content while still capitalizing on pop culture moments.
Read More4 Lessons for Radio Companies At CES 2020
Amazon Music and Spotify, along with other companies, put their best feet forward at CES 2020. What can radio companies learn from their presence at the event?
Read MoreIs There Life After Radio?
With major downsizings in the industry, many radio broadcasters will be forced to switch careers. Here’s some advice for the hard road ahead.
Read MoreThe Way Radio Thinks About Digital Makes It Harder to Sell
Selling radio isn’t about offering more digital doodads. It’s about doing the same thing radio has always done — only better.
Read MoreDigital Tips for Every Employee in Your Radio Station
Here are digital tips for every staffer at your radio station, broken out by job title so they are easy to access. Enjoy!
Read More5 Ways Radio Broadcasting is Different From Podcasting (From a Podcaster Turned DJ)
Clay Groves, host of the Fish Nerds podcast, recently landed a gig with his hometown radio station. We asked him about the differences.
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