When most people think of CES, they think of gadgets like drones and smart speakers, or trends like Augmented Reality and Artificial Intelligence. But in recent years, the backbone of technological achievement has been about partnerships – diverse companies coming together, pooling their resources and expertise to achieve common goals. Today’s post highlights why for the radio industry, partnerships are the fuel that can open up pathways to the future of the medium.
Read MoreMemo To Radio: Play More “Currents”
One of radio’s key advantages over digital media is its ability to keep its programming, promotion, and production current and topical. Today’s post explores the value of station’s reflecting current events – whether they play currents at all. And we’ll look at great throwback creative from the ’90s as well as a controversial new campaign in search of a marketing budget.
Read MoreIs Rock On The Endangered Music List?
Sunday night’s Grammy Awards show earned abysmal ratings. And a theme throughout the evening revolved around the absence of Rock at music’s most celebrated awards show. The “Is rock dead?” debate has upsurged in recent years, and it’s the sore subject of today’s blog post.
Read MoreThere’s A Radio Contest On Your Smartphone
If you haven’t tried it yet, HQ Trivia is a brilliant mobile app trivia contest played twice each weekday. Unlike the on-demand nature of the Internet, it’s a real time game hosted by a witty personality. Yes, it will remind you of a well-crafted radio contest and that’s why it’s our blog topic this morning.
Read MoreHawaii Oh-Oh
That scary false alarm in Hawaii two weeks ago has been replaced by another “Breaking News” story in a never-ending frantic news cycle. But two Hawaii radio market managers have a message to send to everyone in radio about how broadcasters should handle the next disaster. It’s a message well worth your time.
Read MoreHigh Tech/High Touch
In our high tech, mobile fueled lives, a personal, high touch gesture stands out. Trends show the handwritten thank-you note is making a comeback. And for good reason. Automated answering systems and generic email boxes aren’t customer service – they are money-saving conveniences. Today’s post is about the power of a hand-crafted thank-you that has immeasurable impact.
Read MoreCan Your Radio Station Be Trusted?
Facebook will conduct its own research among its community to determine which news sources are the most trusted. Today’s blog post discusses what this means to all news brands, along with a sneak peak at the exact questions Facebook will be asking its users.
Read MoreRisky (Business) Aversion
The fear of failure is the primitive instinct – our lizard brain urging us to run away rather than innovate. Last week, a former NPR exec laid the blame on his first love: public radio. But, in fact, that palpable fear of not staying the course us alive and well throughout traditional media companies. To compete in a disruptive future, we have to overcome it.
Read MoreWhy Radio Struggles With Act II
Hot new radio stations – like new car debuts – often lose their luster and charm when that second model comes out. Veteran auto exec and innovator, Bob Lutz, points the finger at market research, how it can sabotage a new product, and why brand managers need to be sure that doesn’t happen. As many radio professionals have learned the hard way, that second act is often the toughest part.
Read More“As God Is My Witness…”
A TV sitcom about radio? Producer (and former radio sales guy) Hugh Wilson passed away this week, leaving fond memories of a hit show depicting the life and times of a real-life (?) radio station in Cincinnati. Today’s post looks at Wilson’s accomplishment and the show’s influence on all of us.
Read MoreBaby, You Won’t Drive Your Car
One week later, and our radio execs are still distilling their thoughts about CES and what it means to the industry. In Las Vegas, it was about autonomous and electric cars, shared mobility, and smart cities – concepts and initiatives that will change the face of how we get from Point A to Point B – and the media we’re consuming along the way. Today’s post takes you backstage at CES 2018 for a frank discussion of what’s next for radio, cars, and transportation. Buckle up.
Read MoreA Dilly (Dilly) Of A Catchphrase
These days, Bud Lite’s “Dilly Dilly” has become a pop culture phenomenon. It’s a reminder that some of the biggest and best DJs throughout the years have enjoyed the power of a great catchphrase. “Baba-booey,” “BABY!” and “Gadzooks” became part of the inside language enjoyed by radio personalities and their tribes. Do you have a favorite?
Read MoreThe Facebook Free Lunch Is Over
Facebook changes its rules all the time, but a recent announcement signals a re-emphasis of the massive social network away from brands – like radio stations – and toward friend and family interaction. And it’s a reminder that for radio, it comes down to the assets you own versus those you merely “rent.” Today’s post discusses the implications of Facebook’s move on your station and company.
Read MoreWhat Happens At CES…
Not so long ago, CES used to be about the hottest gadgets. In recent years, the world’s biggest electronics show is a showcase for tech trends that will impact society – not to mention the world of radio broadcasting. In today’s post, we break it down – what happened at CES 2018 and how it will impact the radio business. And you’re probably more than a little interested in that Google vs. Amazon war.
Read MoreThe Trouble With CEOs & Technnology
McKinsey reports a key barrier to corporate success is CEOs who are not knowledgeable about technology. But this week at CES, radio execs showed up in force. Today’s post focuses on the value of radio CEOs learning, understanding, and embracing technology – for the sake of their companies as well as their industry.
Read MoreWhy Not Pop-Up Radio?
The pop-up store phenomenon is a smart strategy for retailers looking for more agility in world increasingly embracing ecommerce. And it begs the question about how radio could reinvent its street presence efforts for maximum benefit. As digital media proliferates, is it time for “pop-up radio?”
Read More10 Ways A Radio Station Can Win Audience Trust
These days, trust is becoming a difficult commodity to come by. And that’s become true even for great brands like Apple. Their recent controversy over software updates and their effect on battery life is a case in point. How can radio brands ensure they don’t lose the audience or advertisers’ trust when accidents or mistakes happen? We have 10 preventative measures that can help any station avoid the misfortunes that can happen to any brand.
Read MoreVoice: The Final Frontier
Smart speakers should be a hot item again this year at CES. The mega-conference starts today and we’ll be reporting from Vegas with updates, observations, and trends. Today’s post takes a look at how far “voice” has come – but also how far it needs to go to achieve mass acceptance. And we have a humorous video from deep space that illustrates those limitations very well.
Read MoreTo Be Successful, Control Your APE
We’re in the swing of football championship season – pro and college. And one of the key variables that separates the winners and losers is what Carolina Panthers coach, Ron Rivera, call’s “Control Your APE: Attitude, Preparation, and Effort.” It’s true on the gridiron as well as in the air studio and sales cubicles. And it’s the topic of our kickoff blog post to start the new week.
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Gary Shapiro: A Preview of CES 2018 From CTA’s Innovative CEO
As we pack our bags for CES 2018 next week in Las Vegas, the Consumer Technology Association’s CEO, Gary Shapiro, gave me and Buzz Knight a preview of coming attractions for the planet’s biggest technology show. We’ll be heading up two tours at CES of radio broadcast execs, and CES 2018 is shaping up to be a great show. Here’s Gary’s “take” on innovation, partnerships, the radio business, and his crown jewel, CES.
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