Media personalities often live conflicted lives – loved and adored, but also insecure and guarded. Today’s #TBT is about a “brush with fame” encounter I had back in 2018 with Jeopardy’s iconic host, Alex Trebek. At the time, Trebek was undergoing a life-shattering experience – a stage 4 pancreatic cancer diagnosis and an unprecedented outpouring of emotion from his fans. There are lessons here for media personalities, including those behind the mic on the radio. It’s about appreciating what you have, something we can all afford to experience.
Read MoreAI: Oh, The Humanity!
AI and humanity. If that sounds oxymoronic to you, you’re not alone. Many are concerned Artificial Intelligence will leave creativity, empathy, and warmth on the cutting room floor. But, in fact, most companies displaying their AI wares at CES this year went out of their way to explain the role humanity plays in this fast-moving technology. I’ve got it all packaged for you, along with an introduction to one of the most powerful execs at Spotify charged with “picking the hits.”
Read MoreApparently, You DO Need A Local Weatherman (Or Woman) To Know Which Way The Wind Blows
Want to get a good radio debate going? Just bring up the true value of “local” topic and watch the fun. But when it comes to local WEATHER, there is no debate. That’s because most people place great value on weather information that covers where they live and work. Recently a broadcaster heard that message loud and clear when they fired their entire team of 100 meteorologists across their group of television changes. They started a whole different type of storm. Radio can most definitely learn a lesson or two from this corporate debacle.
Read MoreHey Barrett Media, Isn’t HE The Best Program Director In America?
Programming a radio station has never been a simple task, made more challenging by today’s environment where staff and budgets are at a premium. Right now, Barrett Media is in the process of handing out awards to the best program directors in America, a worthy endeavor. Problem is, IMHO they have missed the best one. He’s the subject of today’s post.
Read MoreWhy Every CEO Needs A Solid Tech IQ
One of our CES tour attendees referred to the event like drinking out of a tech firehose, an apt description of the experience – especially for first-timers. As we continue to learn, it is an essential skill for CEOs in the media business to acquire a passable Tech IQ. The alternative could be dire, for both executives and their companies. Earlier this month, a long-time corporate chieftain lost his coveted job in a high-profile company because the release of their new app turned out to be a debacle. I’ll tell you that story and why a “continuing education” in technology for CEOs isn’t just a good idea. It’s a prerequisite.
Read MoreWhy Do Radio Commercials Have To Suck?
Broadcast radio is often criticized for its quantity of commercials, especially during the medium’s modern era where music stations almost universally only run two (long) stopsets per hour. But it’s the QUALITY of radio ads – especially locally – that have made radio more vulnerable to other ad platforms. At CES 2025, we saw AI models focused on producing quality commercials efficiently and effectively. Maybe the bots can help radio solve what has become a chronic problem and a glaring deficit.
Read MoreBroadcast Radio In 2025: A Word Cloud Or Word Salad?
How can broadcast radio best be described in 2025 – in just a single word? That was the challenge I issued here earlier this week, and hundreds of you answered the bell. The result is a word cloud – or word salad – that has to be seen to be believed. It depicts an industry in flux, and a study in contrasts by the current and former pros who submitted a response. What does it mean? Anything and everything.
Read MoreWhy Apple Loves Live Radio (More Than Many Radio Broadcasters Do)
What are the values that drive listening in today’s crowded audio environment? Is it about being live and/or local? Does music curation matter? What about breaking new music and discovering new artists? In 2025, many of the elements originally foundational for broadcast radio have been altered by the ravages of digital competition. Or have they? Apple Music is testing the boundaries, a radio experiment worth watching. It’s the topic for today’s blog post.
Read MoreIn A Word, RADIO
On this MLK Day holiday, a simple question for you. How would you describe the year ahead for radio in just one word? Click “READ MORE” and I’ll take it from here.
Read MoreRadio – In The Ear Of The Beholder
For long-time radio professionals, the skills necessary to be successful in broadcasting are generally agreed upon – the conventional wisdom of running a radio station or company. But what would happen if some bright young person came along and proceeded to turn radio as know it on its side? That’s what Steve Jobs did back in 1983 in a recently discovered video where he outlines a very different vision for radio. Forty or so years later, how can we learn from the genius behind Apple to reinvent a legacy medium in need of a new vision?
Read MoreIs It Time Your Radio Station Did A “Cameo?”
The power of celebrity has never been stronger, especially on social media where it is coveted. So-called brand influencers are cashing in on the trend. But there’s no substitute for true stardom, and that’s what Cameo is all about – putting celebrities to work to record customized, personalized greetings for fun and profit. And now anybody can join Cameo in their new “X” program – a chance for your station’s own stars to shine. Or not.
Read MoreMedia In 2025: Believe It Or Not!
Recently returning home from CES, I am well aware of technology’s ability to wow us and even blow our minds. But there are a lot of seemingly ordinary media stories that are just…unbelievable…but true. Check these out.
Read MoreEvery Company Is A Tech Company
A mantra at CES each year is “Every company is a tech company.” Yes, even radio companies. But just saying it doesn’t make it so. Last week in Las Vegas, we were treated to some stellar examples, particularly by Delta Airlines whose presence this year at CES was nothing short of spectacular and attention-getting. Delta provided a textbook example of how any company or organization can make smart, strategic use of the technology to achieve their highest goals. Take notes – this is a good one.
Read MoreThe Changing Face Of Social Media (OR WTZ?!)
Remember when social media used to be fun? We’d discover long-lost classmates, post memes of our dogs, and bask in that raise or promotion. But today, social media has become heavily politicized, from an upcoming TikTok ban in the U.S. that actually may happen to new policies from Mark Zuckerberg and his social media portfolio that should raise lots of questions about priorities and values. Yes, the “landlord” is back at it again, and today’s blog post explains what’s up and includes the video that’s all you need to see.
Read MoreTraveling At The Speed of CES
CES 2025 is a wrap, a special event this year because of its strong emphasis on AI. Our two tour groups of radio broadcasters were treated to a crash course in artificial intelligence’s effects on media and technology, raising questions about how the industry will react to this innovation revolution. Let’s dive in.
Read MoreThe One Thing Missing At CES?
January 9, 2019 Perspective is an important thing, no matter your line of work. For those of us in broadcast radio, having a sense of where you’ve been should most definitely influence where you’re going. Yet, as history often shows, many don’t learn the hard lessons of the past – and end up repeating the […]
Read MoreAI Your Commercials
By now, you’ve probably seen or read coverage from CES 2025. But our Jacobs tours of this event that took place yesterday looked at this iconic event from the radio broadcaster’s POV. And did we ever discover new ways AI will change and disrupt the way advertising is bought, placed, sold, and created. Today’s post takes you behind the scenes at this amazing show where AI is most definitely the star.
Read MoreFor Radio, What Is The Future Of Nostalgia?
Hopefully, you “got” my pun in the title of today’s post. How can a movement that looks back in time to an earlier period of pop culture even have a path into tomorrow? But the fact is, nostalgia has become such a powerful force, particularly in marketing, that more and more brands are embracing it. […]
Read MoreThe Commish
A new year and a new FCC chairman coming into power. And by all accounts, that might very well mean that change is in the air for broadcasters. While the FCC may be famous for rubber stamping the vast majority of radio and TV license renewals, Brendan Carr is suggesting his term as chairman of the agency may indeed be very different. What might it mean for your station? Let’s talk about it.
Read MoreHow Radio Can Improve Its Digital Content Batting Average
Today’s post marks the end of our “Best of” series from 2024. It is a granular look at the digital content radio organizations have created during these past 30 years – and what might transpire moving forward. And I pose questions – 18 of them, in fact – every content creator and media executive should ask BEFORE greenlighting new media products and projects. This is an interactive process. I’m hoping to hear from many of you because this is truly a community effort. In fact, that may be the only way for radio to address its current set of daunting challenges. Have a look.
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