In yesterday’s blog post, we talked about the high price of concert tickets, especially for Classic Rock shows. But how much would fans pay to see a concert with their favorite band as they were in their prime? Technology is moving quickly, and at the forefront of this trend is none other than ABBA. Mama mia!
Read MoreWe’re #1 (In The Price Of Concert Tickets)
You think the price of gas is out of control? Have you seen where concert ticket prices are going for these days? But here’s something you may not know: the type of music you love may be a determining factor in setting the price of concert tickets. Can you guess which music genre charges the highest prices a for a live show? And the style that brings in the fewest amount of money? As we hit those summer months, this is a topic we’ll be talking about again and again.
Read MoreDon’t Mess With Pink Floyd
When you think about the truly seminal bands that made Classic Rock the iconic music (and format) it has become, the Beatles, Stones, and Led Zeppelin immediately come to mind. Others might mention Queen, Aerosmith, and the Eagles as bands that played a key role in the history of rock during this magical area for […]
Read MoreWhat Do You Do When You’ve Pissed Off Your Biggest Fans?
It happens all the time in radio: you/your station makes a questionable decision that angers some of your biggest fans. Recently, Delta Airlines ran into a similar situation. And they turned it around. Today’s blog post offers up 9 tips to make sure your super P1s come away from this dumpster fire with a renewed respect for your station and your brand. It’s not easy, but it can be done.
Read MoreA Look Back At Memorial Day Weekend 2020
The planets are lining up – #ThrowbackThursday running right into the start of the three-day Memorial Day Weekend. And I’ve pulled out a post from the JacoBLOG archives. It’s what I wrote going into this same weekend in 2020 when the COVID pandemic was just 10 weeks old. It’s an interesting look at where we were, where we thought we were, and perhaps where we are now.
Read MoreWhy Radio P.D.s Are A Lot Like NBA Coaches
I’m a sucker for sports analogies. And I’ve got a great one for today’s blog post. There are some incredible similarities between successful NBA coaches and high-achieving radio P.D.s. That’s because the great ones know how to push the right buttons to get optimal results. I’ve assembled my high-five list of ways that separate the good ones – from the great ones.
Read MoreI Drive The Car Electric
The electric vehicle movement is gaining speed around the globe. But in the U.S., there’s resistance to EVs. And that might prove to be a good thing for radio – especially AM – rapidly becoming missing in action in new electric vehicles. Today’s blog post describes the EV landscape, and its implications on radio broadcasters.
Read MoreAll You Need Is Cash!
lf you want to watch radio programmers take sides, start up a conversation about contesting. The research shows they always test poorly. Yet, just about every station does them. In today’s blog post, we break down the research AND the reality of radio giveaways – why they work and the elements that make them successful. Let’s settle this once and for all.
Read Moretest
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Read MoreBroadcast Radio At A Crossroads: Where Do We Go From Here?
Data can often sort complicated things out and even settle disputes. But it often raises as many questions as it answers. For our Techsurvey this year, we’ve presented some hard-hitting findings along with tough recommendations we hope can make a difference. Today’s post is a continuation of a series that has generated diverse opinions as well as considerable passion and emotion about broadcast radio – where it’s been and where it’s going.. In today’s post, I hope you’ll find some clarity and direction.
Read MoreBTS? You mean BTO, the BT-Express, Or Maybe BS&T?
All this week our posts have focused on the stress radio broadcasters are facing as the landscape becomes intensely more competitive. Today, it’s a much needed break from the heavyosity. It’s a #TBT post about those K-Pop phenoms from Seoul, South Korea – BTS. If you’ve never seen or heard them before, they stormed New York City last week, providing both an opportunity and a challenge to TV talks shows, radio stations, and other media outlets. Who would pull off the best and most attention-getting promotion or stunt? Hands down, we have the winner. See if you agree.
Read MoreThey Love Radio (But They Don’t Love US)
In our efforts to analyze whether the word “radio” should give way to terms like “audio” or even “media,” we should pay attention to the phenomenon that more and more “amateurs” are creating their own radio stations, often with much joy and passion. What does this say about how consumers feel about the romance of “radio” and how they feel about US?
Read MoreIn Search Of: The “Best In Class” Advertising Model
One of the hot topics these days is commercial loads. Except that these conversations are taking place among the brass at streaming video platforms like Netflix, Disney+, and Peacock. These streaming services now offer ad-supported channels, and they’re working overtime to find just the right balance of content and ads. And that begs the question: Why aren’t similar conversations happening in the conference rooms of commercial radio stations?
Read MoreW.W.D.D.S. – What Would Don Draper Say (About Radio)?
Have you seen the 2022 Nielsen Annual Global Marketing Report? Probably not. But in an email blast last week, Marketing Charts covered its release with a summary chart that was sure to be seen by advertisers and CMOs throughout the U.S. and the world. In a co-written post, Paul Jacobs and I distill it down, explain its implications on broadcast radio, and offer pathways that hopefully lead to a better showing next year. This is a must-read post for sales, marketing, management, and ownership.
Read MoreAs We Bid A Fond Farewell To The iPod
Earlier this week, took the iPod out of its misery, discontinuing one of the most iconic gadgets of the past 20 years. What does that say about the way companies decide how radio content is distributed? While content is, in fact, king, distribution is queen. Today’s blog post faces up to why that’s important and what it means to each and every radio company.
Read MoreUp, Up, Up
Welcome to “Throwback Thursday” here on JacoBLOG. While today’s post is a blast from the past – May of 2012, a whole decade ago – it will have a ring of familiarity to it. Back then, iHeartMedia was still called Clear Channel, but digital was a hot topic as our eighth Techsurvey had just been released. I have a feeling you’ll find today’s #TBT post very interesting.
Read MoreDying Is Easy. Radio Is Hard.
If you work in radio, what keeps YOU up at night? After sitting through yesterday’s Techsurvey 2022 webinar, a number of you have told me you’re concerned about all sorts of challenges now facing radio. Today’s post may give you some hope because it details a failed attempt at cloning radio by a well-known audio streaming giant. Unfortunately, I also raise one of those existential threats that may cause night sweats, along with a new data slide that may have you burning the midnight oil to help find answers.
Read MoreIn Horse Racing (And Radio), Longshots Sometimes Come Home
“From worst to first,” a phrase that reminds us of last weekend’s Kentucky Derby, as well as Z100 New York’s rise to fame. I’ve also been blessed with an unlikely rags to riches story with Classic Rock – all of which proves it can happen again. What’s that next format that will revolutionize radio?
Read MoreIn Radio, Are We Nearing The End Of “Listen At Work?”
Have your working conditions changed since COVID – when and where you work? And whether you’re even still on the job? Imagine how audience lifestyles have changed during these same 26 months, including the Great Resignation, rampant job hopping, flex hours, and WFH. It could drive a program director crazy. So, today’s JacoBLOG has data, and answers to help you nail down how the so-called work : life balance may be impacting your time spent listening. As they say, welcome to a Monday.
Read MoreWhat If A Radio Broadcaster Had Bought Wordle?
As the post-pandemic world of media takes shape, merger and acquisition strategies come into focus. We’re watching this play out now in radio. But in Midtown Manhattan, the Times Company (parent of the New York Times) is offering free lessons in how to make strategic purchases and bundle them into subscription packages that are both habit-forming and self-sustaining. If that sounds like something you or your company could benefit from, today’s blog post is just one click away.
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