The July 4th holiday signals the end of the first half of the year. So far, I bet we’re generally been a tough 2022 so far, and there’s concern about what to come? But it could be a LOT worse. In fact, it has been a lot more dire and perplexing. Just two years ago in 2020, my 4th of July post heading into a long holiday weekend was downright dire. Today’s theme? Let’s be thankful for what we have and how far we’ve come.
Read MoreRadio’s Definition Of Insanity
Decisions, decisions, decisions. In radio they come fast and furious, day in and day out. And in today’s blog post. Paul Jacobs takes on the challenge presented by an advertising buy that’s good for sales, but maybe not so great for programming. As you read the post, ask yourself, “What would YOU do?” Although it may turn out, it’s a decision you’ve already made.
Read MoreRadio Broadcasters Don’t Know Doodly-Squat About Gen Zs
The media world has a new focus on Gen Z – better known as teens. A bold new initiative from the LA Times is quest to tap into this rich, diverse demographic. But in radio, efforts to focus on this huge generation of consumers are virtually nonexistent. Will radio be late to the party….again?
Read MoreAlexa, Can You Overcome Amazon’s Marketing Debacles?
Smart speaker growth has stalled, and at the center of this trend is Alexa, Amazon’s once wildly popular voice assistant. But marketing snafus and unforced errors over the years have halted Alexa’s growth. Last week, a wild new rumor blew up online like a tech conspiracy theory: Alexa can now bring voices back from the dead. Today’s blog post traces Alexa’s checkered marketing history, and makes the case for why strong smart speaker sales are the best thing that could happen to AM/FM radio since the Walkman. “Alexa, click on READ MORE.”
Read MoreCreatures Of Radio Habit
Since automakers started installing radios in cars, broadcasters have benefitted from drivers habitually turning on their favorite stations, shows, and personalities when they get behind the wheel. But in recent years, those habits have begun to erode. Part of the reason is COVID, but another culprit is tech companies going after radio’s habitual listening. Today, radio broadcasters need to ask themselves some key questions about what they need to own and market. And that’s the topic of today’s JacoBLOG.
Read MoreJacoBLOG Junk Drawer: Summer Concert Edition
The July 4th holiday is approaching, and chances are you’ll be attending a live concert sooner rather than later. That’s why we’ve returned to the JacoBLOG junk drawer. We rummaged through the treasure – and the junk – and came up with three great concert stories to amuse and amaze. No lines, free parking, and no one standing in front of you yelling “FREE BIRD!!” Enjoy.
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#TBT: Radio’s Most Innovative: Paul Lamere
On today’s Throwback Thursday, we go back seven years to a blog post that turned out to be packed with insights and ideas for radio broadcasters struggling to understand streaming audio services – like Spotify. Back then, Spotify wasn’t the powerhouse it is today. But we talked to a guy you’ve likely never heard of – Paul Lamere – who was deep in the inner-workings of algorithms and experiences. His appreciation of why radio radio works holds up very well today.
Read MoreDo You Have Ratings Superstitions?
If you read this blog post on a regular basis, I’d prefer to think of you as smart, learned, confident, and talented. But I’ve learned that in radio, you can be a five-tool stud program director and still be brought to your knees when “the book” comes out. Today on JacoBLOG, it’s ratings rituals. I’ve checked in with some of the best in the business to hear their superstitious ratings day quirks. What are yours?
Read MoreMaking Radio More Human Than Human
A new era in marketing – the human brand – is gaining steam. Advertisers and branding experts are re-examining their clients, looking for ways to humanize them, make them more authentic, and in the moment. If that sounds like a job for broadcast radio, you’re going to enjoy today’s blog post. Today, we’re making a little magic.
Read MoreWhy 2022 Will Be A Record Year For Concert Revenue (And Why It Matters To Radio)
Newly released ticket sales data from Live Nation confirm what we’ve suspected all along – 2022 will go down as the “Year of the Concert” as we emerge from our COVID coma. For radio, the opportunity is knocking like a bass drum, a chance to reconnect with the audience as they celebrate their return to live musical entertainment. Who’s doing it right? And what can your station do to seize the moment? It’s just a click away.
Read MoreRadio’s Got Talent
There have been changes galore over the decades in radio: new technologies, exponentially more competitors, and a changed media landscape. But one thing that hasn’t changed a bit is the value of talent. If anything, it’s reached an even higher peak in recent years, so much so that pretty much every industry is obsessed with growing stars. Mike Stern sits in for me today with a great guest post.
Read MoreAdvice To Radio CEOs: Be Quick But Don’t Hurry
If you’re guiding a radio company in 2022, the decision-making dynamic has never been more challenging. And advice from every direction comes at you like a fire hose. Through the cacophony of gurus and know-it-alls comes the core philosophy of one of the great organizational leaders of all time. Today’s post was published five years ago this month, and still resonates in the board room and the corner office today.
Read MoreWhy Is Kate Bush Running Up The Charts?
A funny thing happened when Netflix dropped its fourth season of “Stranger Things” last month – an odd song from the mid-80’s started climbing the pop and streaming charts, reborn for millions of new fans. How music’s changing platforms is impacting radio is the topic of today’s blog post.
Read MoreWould Your Listeners Pay To Subscribe To Your Radio Station?
Despite what some people thing, broadcast radio executives are always searching for that next big innovation. And last week in Toronto, I had the chance to mix it up with four of the very best. We talked about the state of radio, and how their companies are diversifying their media portfolios. The topic at the center of that conversation was Bauer Media’s “premium” model – in other words, subscription radio. And that raises the question: Would your audience pay to subscribe to your radio station?
Read MoreWant To Succeed In Radio? Get That Degree.
Do you need a college degree to be a success in radio? That’s the issue debated over the weekend, and it’s a compelling one. It’s not difficult to think of some of radio’s biggest success stories – many are people who never graduated from or even attended college. So why do so many radio companies demand that degree when hiring? And for radio’s long-term future, will an education be necessary in order to compete?
Read More12 Lessons Radio Can Learn About Creativity From Cirque du Soleil
The ultimate act of running away is joining the circus. And today’s blog post offers up a dozen lessons in creativity from Cirque du Soleil, one of the great entertainment franchises of all time. And we’re not clowning around.
Read MoreThe Importance Of Enduring Radio Brands
This summer, many iconic rock bands will be touring – often without some of the stars that were part of the original lineups. And it’s the same for legendary radio stations, where the brands transcend DJs, programmers, and others. It’s all about the power of great brands.
Read MoreWhy Elon Musk Could Turn Out To Be Radio’s Best Friend
More than two years after the COVID outbreak, many downtown office buildings in the nation’s biggest cities still sit half empty. The American workforce is spoken, embracing work from home. And research reveals it may be less about “work/life balance” and much more about despising their bloody commutes. There are many different schools of thought here, but for radio broadcasters, many may be secretly pulling for Elon Musk’s ultimatum to his Tesla team to work.
Read MoreWhere’s Radio In The “Next-Gen” Apple CarPlay?
Apple CarPlay continues to be more in-demand for new vehicle owners. At their Worldwide Developers Conference yesterday, Apple unveiled its more comprehensive dashboard ecosystem yet, controlling virtually all the vehicle’s operations from climate control to infotainment. So where does broadcast radio fit into this new CarPlay version, how is it accessed, and how is it displayed in the dash? We’ve been waiting for Apple announcement, and now we have all those answers. Buckle up.
Read MoreThe Breakup Of “Breaking News”
As our world continues to careen into places unknown, all media struggle to find their “news voice” – cable news, internet websites, social media, and of course, radio. Over the years, public radio has made great strides in the ratings, But the political news cycle these past few years have made coverage and tone a challenge. During this time, CNN has perhaps struggle the most to find its lane. And now their new boss is putting new policies in place that may impact the entire journalistic space, including public radio.
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