It’s been too long. Radio and Los Angeles have always been a great match, going back to all those R&R conventions. But Joel Denver, Sat Bisla, and the All Access team outdid many of those conferences in their first year out with last week’s Worldwide Radio Summit. It was great to see many of you […]
Read MoreWhat’s Your “Deal Load?”
As traditional broadcast outlets continue to grapple with the competitive realities that come from new media players, their overall approach to advertisements really hasn’t changed a whole lot. In fact, most radio sales teams are essentially selling the same products in the same ways they always have – 30 and 60-second spots. Sometimes, advertisers run […]
Read MoreHonor
Today, we honor all members of the U.S. Armed Services, here at home and abroad. We honor the 9/11 families and those who lost their lives that day. And we honor America at this incredible time in our history.
Read MoreBalance
Since we brought Lori Lewis on the Jacobs Media team, a number of you have asked, “What’s she going to do for you exactly?” Good question. We know that consumers behave differently today. They meet in social networks, they share content, and they spread their voice. They carry their phones with them everywhere they go. They […]
Read MoreThe King’s Coach
It’s interesting how we can watch the same film, and come away with different takeaways and impressions. After seeing The King’s Speech early in the year, I was struck by King George VI’s challenge to master new technology – radio – in his communication efforts and likened it to the challenges that legacy media faces […]
Read More“Don’t Hang Out With Knuckleheads”
That was the advice that Kid Rock gave the student body at Romeo High School during a surprise visit last week. Yes, he gave $5,000 to his alma mater’s performing arts program, but it was his advice to the students that really resonated. As you’ll see below on the story written and reported by WXYZ-TV/Detroit anchor […]
Read MoreYou Can’t Keep A Good Man Down
This morning’s post is directly from the keyboard of Paul Jacobs, our resident sales pro who has spent an amazing amount of time in sales meetings, pitching agency business, and hosting advertiser breakfasts on behalf of our male-centric client stations. Here’s his “take” on what radio can do to fight back as we announce the release […]
Read MoreFaster Than You Think
At the RAIN conference in Vegas, Kurt Hanson addressed his attendees with his popular “State of the Industry” address. While some of the same basic themes that Kurt has been espousing for some time were in place, he led off the session with something for all the attendees – and all of you reading this […]
Read MoreRock ‘n Roll All Night And Market Every Day
Behind the makeup, KISS is one incredible marketing machine, and in today’s post, Bill Jacobs takes a look at how some of their guiding principles apply to any brand. It’s pretty amazing that a band that’s had just two Top 10 songs over a 35-year career has became a marketing juggernaut. True, KISS has sold over […]
Read MoreBrown M&Ms
A recent This American Life show hosted by the incomparable Ira Glass opened with the story about how Van Halen would demand the removal of brown M&Ms from the band’s backstage catering demands, divas that they are. It’s a story that probably everyone in radio knows about, but what about the reason behind this item […]
Read MoreBrown M&Ms
A recent This American Life show hosted by the incomparable Ira Glass opened with the story about how Van Halen would demand the removal of brown M&Ms from the band’s backstage catering demands, divas that they are. It’s a story that probably everyone in radio knows about, but what about the reason behind this item […]
Read MorePrize Pigs
Starbucks CEO Howard Schultz has a new book out (Onward: How Starbucks Fought For Its Life Without Losing Its Soul), and is making the PR rounds. The book tells the story that during Starbucks’ meteoric rise in the early 2000’s, the company lost its compass and forgot its brand essence. In a recent interview with […]
Read MoreeSeder
Back around the holidays, we posted a video about the story of Christ, digital style. Wouldn’t you know it, the same basic idea has been created by the aish.com, and it’s a clever video that integrates the Passover story with some hi-tech effects. >EMAIL RECIPIENTS: CLICK HERE TO VIEW GOOGLE EXODUS VIDEO< The “Google Exodus,” […]
Read MoreReflections from RAIN
Kurt Hanson, Paul Maloney, Jennifer Lane, John Gehron and the entire staff representing their company at RAIN in Las Vegas should be smiling. They put on a great show last week, well-attended, on time (pretty much), and very relevant to what’s happening in media and digital today. Paul and I were in the room from […]
Read MoreHappy Tax Day
No matter your political persuasion, April 15th is always one of those odd days. If you did your preparation back in January, if you used TurboTax, or if you’re still working them as you’re reading this post (STOP READING THIS POST AND FINISH YOUR TAXES), the inevitability and common experience of taking care of this […]
Read MoreAre You Getting Engaged?
Spring is in the air, but sadly, engagement is still a rarity… when it comes to Facebook and many radio stations. This may be due to the rising belief that other digital tools – namely email marketing and paid search – are more effective. Or that maybe it’s not about making money on Facebook. Maybe these […]
Read MoreRhode Island
In his ongoing efforts to generate revenue on behalf of our radio clients, Paul Jacobs takes a short break from his busy schedule to opine about sales, advertising dollars, and a little geography lesson. I was recently in a meeting with a general manager and he expressed happiness that radio revenue was growing in the […]
Read MoreThank You, 140 Characters
As many readers of this blog know, I was fortunate to be one of the speakers at the “140 Characters Conference” held in downtown Detroit last fall. Since that time, it has been a thrill to connect with Jeff Pulver and the entire 140 Characters community via Twitter. The more time I spend on Twitter, […]
Read MoreWhere It’s At
The scene: The Ad Age Digital Conference last week Bob Pittman to radio: “Be wherever listeners are with the products and services they expect.” Fred Jacobs to Bob Pittman: “Good point and it’s great to hear a top broadcaster say this. But we’d better first figure out where our listeners are and what it is […]
Read More“The Future Ain’t What It Used To Be”
And with that great quote, Yogi Berra once again provided perspective for all of us trying to get a grasp of where it’s all headed. Our rapidly changing technology and its impact on media (and our lives) is moving at breakneck speed. But even with all this change, there are certain trends that are undeniable. […]
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