As Lori Lewis will tell you, radio often struggles with social media. It is fascinating that while everyone in the business recognizes that its essence is communication, the gap between how it’s done on the air and on social sites is often vast. While most stations understand how to talk to listeners on the radio, […]
Read More“Get Rid of the Crappy Stuff”
I believe we are moving into a different phase of content creation. And a large part of the credit goes to innovators like Steve Jobs and Mark Zuckerberg. We know enough about both of these guys to understand their respective penchants for getting the product right before it goes to market. This philosophy where design […]
Read MoreZuckerberg By The Numbers
Earlier in the week, Lori Lewis broke down some of the key points from Mark Zuckerberg’s letter to investors. I have read it over and shared it with our clients and staff this week, and I must tell you that it’s remarkable. No matter what you think of Facebook as a personal or business connection […]
Read MoreHow Much Does That Cow Cost?
We’ve been talking about Facebook all week. And why not? Its IPO filing is the buzz of the Internet, not to mention over coffee, dinner, and work breaks. A new chart released by the Silicon Alley Insider shows the gradually changing nature of Facebook’s revenue model. What was once nearly 100% advertising is now morphing […]
Read MoreFive Core “Zuckerisms”
Today, our social media maven, Lori Lewis, takes a look inside Mark Zuckerberg’s letter to investors. There’s a thesis or a dissertation here – five philosophical tenets that speak volumes about Facebook and the changing face of companies around the globe. Later in the week, we’ll look deeper into Zuckerberg’s letter and even give you […]
Read More“We Can’t Sell Our 425 Million Cume”
jacAPPS head honcho and sales maven, Paul Jacobs, takes a closer look at all the hubbub surrounding Facebook, and what the mobile future holds for radio. With all the attention circulating around Facebook’s IPO disclosure, this quote was “best in show” in our opinion: We all know that radio, like many other industries, has struggled […]
Read More"We Can’t Sell Our 425 Million Cume"
jacAPPS head honcho and sales maven, Paul Jacobs, takes a closer look at all the hubbub surrounding Facebook, and what the mobile future holds for radio. With all the attention circulating around Facebook’s IPO disclosure, this quote was “best in show” in our opinion: We all know that radio, like many other industries, has struggled […]
Read MoreRenting and Owning
With all this talk about Facebook’s IPO, there’s been an incredible amount of attention in both the digital and financial worlds about this amazing company. So I won’t bore you with any financial predictions or even attempt to advise you about the wisdom of “getting in on the ground floor” of Facebook. But the open […]
Read MoreThe Most Insane Promotion – Ever
Every programmer and promotions/marketing person knows exactly where I’m headed – especially at heritage stations where annual promotions get locked in. The challenge is how to make them better, more compelling, and more profitable every year. That’s why while reading Mr. Prep (the prep service put together by our good friends at Mr. Skin), one […]
Read MoreChanging Partners
Our friend Mike Anthony made some nice contributions to our blog in 2011. One of his ongoing themes revolved around partnerships – the need for radio companies to explore smart alliances that can enhance content and/or distribution – all under the umbrella of financial responsibility and just plain common sense. Late last year, the New York […]
Read MoreThe $75 Solution
I recently returned from a visit to Philadelphia, and on a follow-up conference call with the WMMR management team, the idea of non-traditional dayparts came up. At least that’s what we now call overnights and even nights. PD Bill Weston mentioned that his station has a live jock in overnights, the flamboyant up and comer, Jacky […]
Read MoreIn Praise Of…Radio?
Traditional media is so easy to bash, and radio has its share of bashers. I hope that through the posts of this blog – now celebrating its 7th year – you’ve come to know us as strong supporters of the medium. But we’re always hoping for better. We are definitely core supporters of broadcast radio, […]
Read MoreThe Windshield View From CES
It’s a weird thing about HD Radio. Like the topic of abortion on Talk/Radio, it is guaranteed to bring out extreme reactions. So while I’m expecting the usual negative comments from the usual naysayers, I hope the rest of you take a few minutes to read and consider today’s post. It’s about HD Radio from a different […]
Read MoreYou Gotta Have Friends
Lori Lewis has now been with us for nearly a year, during which time our company continues to gain a better sense for how radio can best utilize social media resources – and how that interrelates to its overall digital strategy. As we’ve discussed on this blog before, many stations, clusters, and even companies are engaged in “random acts of […]
Read MoreThe Coolest Guy At CES
You may have read some of our observations from this year’s Consumer Electronics Show. We saw some amazing technology, met some bright people, and learned a lot about where the media world is headed. In the middle of this tech version of Disney World are thousands of smart, tuned-in professionals, start-up pros, and simply dreamers. […]
Read MorePandora Postscript
On Monday, we addressed the way the radio broadcast industry often reacts to the competitive threat posed by Pandora. Today, we’ll take a deeper dive into some alternative ways to think about Pandora and its impact on both traditional radio programming and sales. But first, the question that many in radio are (for some reason) asking: Is Pandora […]
Read MoreA Kodak Moment
Today, a post from Tim Davis, a child of the storied Kodak company. Here’s his perspective watching a once-great corporation deny change, and ultimately declare bankruptcy. OK, full disclosure: Kodak is a company near and dear to me. My dad worked there through his retirement, and was instrumental in what (small) gains were made in their […]
Read MoreIt Is What It Is
The last couple weeks of 2011 were a mixed bag featuring several strange days indeed for broadcast radio. At a typically slow time of year around the holidays, it seemed like there were big events happening daily. Like in every other business, things move in cycles, and the big story even during the supposed quiet days […]
Read MoreA Seat At The Table
At no other moment in our business lifetimes has the phrase, “the way we’ve always done it,” been more harmful to the health of our companies and our industries. Leadership books and articles are less than a dime a dozen. They are ubiquitous and yet, true learning and insight are hard to find especially in an […]
Read MoreFishing Where The Fish Aren’t
In today’s post, Paul Jacobs dusts off those old rate cards and motivational cassettes to provide some serious insight into the challenges facing traditional radio sales staffs in a rapidly growing digital environment. A recent article in Inside Radio notes that as digital revenue grows, the number of digital-specific sales reps is shrinking. That’s right […]
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