The YouTube phenomenon is amazing. Consider they didn’t even exist one year ago. And now it’s the largest video sharing site on the Internet.
More and more, radio stations and morning shows are effectively using videos as great, viral content. In fact, stations like WRIF have integrated YouTube in their Web site. (For details on how to do this, Jacobs Media clients should contact Tim Davis.)
But besides posting fan videos or simply other viral videos, how can personalities come up with videos of their own that can be shared all over the Internet?
Matt McAllister may have found an answer. He’s the morning guy at KTYD in Santa Barbara, and as of this writing, his T-shirt video is at the top of the YouTube heap with well over 400,000 views.
It can be done. Clearly, video creation can take on a life of its own, and now with the power of YouTube, and similar video sharing sites, your creative personalities (and your creative listeners) can become Internet stars. Not a bad way to build cume.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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