What is on the minds of Buffalonians these days? It’s not the economy, the war, the weather, or even a quarterback controversy. Instead, it’s why 97Rock chose "Sweet Emotion" as the #1 song in the station’s annual Memorial Day Weekend "Rock N’ Roll 500."
For one of those "evergreen" promotions that programmers often tire of, but listeners always enjoy, the "500" has become more audience-focused.
Stations have become more adept at integrating audience requests, but 97Rock has taken this to the next level by giving listeners a chance to sound off at the station’s top choice. Not only does programmer John Hager learn a little something about this feature and how his audience enjoys it, he can see the tangible emotions and passion that have propelled his station to top ratings in Buffalo for the past two decades.
But, hey, I couldn’t have said it better than 97Rock listener Joe Kessler:
"Thank God we have a new number 1 song… the suspense was killing me! LOL"
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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