A new L.A.Times/Bloomberg poll confirms what we’ve known all along – 12-24s are bored as hell, despite all the media entertainment available to them. Of course, that’s probably a universal truth that comes with simply being that age. But, even with more choices than ever, they still can’t find anything good to do.
But here’s the interesting news – despite having some passion for the new media toys and tools available to them, traditional TV and radio still play an important role in helping them decide what movies to see and music to buy.
The study also confirms why passive measurement is so important to accurately understanding what they’re doing. A majority of these 12-24s multi-task, so it becomes even more absurd to expect them to be writing down their listening choices – while doing a minimum of two other activities.
And here’s some good news – despite all the new media available to them, 57% say they first hear new music on the radio. While you can conclude that percentage has lowered over the past several years, it still speaks to the importance of radio in their lives. (By the way, our 2006 Technology Web Poll showed that 56% of the entire sample first becomes exposed to new music from FM radio).
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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