The Jacobs Media Blog

A new Pew Research study show the more opinioned the politician, the more Facebook engagement. And that’s likely the case for radio personalities, too. Here are 5 keys to engagement in the social space.

Alexa and Siri will soon be battling for dominance in the virtual assistant race, as Amazon, Apple, and Google are all investing heavily in the smart speaker race. For radio, it’s an opportunity to preserve its ubiquity in homes, cars, and the workplace. But it will require investment, strategy, and innovation.

Podcasting is an exciting new world but it’s unfamiliar to most radio broadcasters. There’s a lot to be learned by building relationships with podcasters. In today’s guest post, Jacobs Media’s Seth Resler talks about how broadcasting and podcasting are coming together.

Disney’s break with Netflix is a reminder than while content is paramount, distribution has become as important. The position of Chief Content Officer has become commonplace in media circles, but make room for the Chief Distribution Officer – someone who determines where all that great content will live.

The Podcast Movement conference was an energetic, electric, and inspiring event. On display were young, passionate podcasters who revel in technology and innovation. And one of them could very well disrupt or even revolutionize the audio business.

A new meme making its way around the Internet suggests that failed industries and brands cannot just blame technology disruption for their demise. Most missed the mark in the all-important customer service department. Now more than ever for radio, it’s about the LX – the Listener Experience.

Millennials have been something of an enigma to radio broadcasters. Now a new ethnographic research study focused on Gen Y has been released – the Millennial Research Project. It was dreamed up by PRPD, executed by Jacobs Media, and funded by a group of 15 public radio stations. Here are 10 key takeaways from this insightful research study.

For children, habits are formed early on – often with the books they read. MSNBC personality JJ Ramberg recently wrote a book for kids all about business. To ensure that Generation Z makes radio a part of their media lives, the radio industry could use a kids book to encourage adolescent listening.

Most consumers have a case of M.A.D.D. – media attention deficit disorder. Can your company pass the “Two Guys Sitting In A Bar Test?” It’s starts with a mindset that values innovation over strategy, and it’s what radio needs to command attention