The Jacobs Media Blog

The changing role of radio air personalities is a topic that generates no shortage of opinions. While talent is wearing more hats than ever, one job duty that no ones seems to mind is raising money for worthy community causes. Today’s post highlights four radio shows going above and beyond supporting their communities, while connecting their stations with local kids, their parents, their hometown hospitals, and a host of local businesses and sponsors. You’ll read why it’s a win-win-win proposition.

No one said digital transformation would be easy or fun. And certainly not funny. But you have to retain your sense of humor, especially during trying times. And while this post starts out as serious as a heart attack, before you know it, you’ll be laughing with tears. Or maybe just tears. Hopefully, today’s TGIF post will distract from your current doldrums and stresses as you help guide your company through the tall grass of technological change. So, get out your machetes and click on READ MORE.

As our entertainment options proliferate, it has become incumbent on content creators to be mindful of how they can stand out in an ever-increasing crowd. The dual battles for attention and for ears are real, putting pressure on us to make our brands distinctly different – or pay the price. Today’s blog post quotes a television icon with wisdom, sarcasm, and wit to get us going. So, what makes you think you’re so special?

Today brother Paul takes control of the JacoBLOG keyboard. It’s an ambitious post about the state of radio digital transformation. It’s a tough read, but an important one we hope will stimulate thought, criticism, and new ideas. Change is hard. But not changing is even harder.

As the political season hits high gear this fall, pundits are looking for the key word(s) that sum up the vibe of the country. More and more, it is looking like “joy” fits the bill, and today’s post not only discusses its impact but illustrates how any radio station can lean into it. Just click on READ MORE to feel the joy.

A key quality that sets Morning Show Boot Camp apart is its “pay it forward” mindset. For years now, established personalities have helped those working their way up. In good times and in tough ones, it is this aspect of Boot Camp that’s most impressive and makes talent want to come back. Here’s a look at some of this year’s attendees.

Last week, it was the return of Morning Show Boot Camp in beautiful San Diego. It was not only especially well-attended, the atmosphere was electric. At a time when many in the radio industry look dog-faced and fatigued, the spirit at Boot Camp is upbeat and passionate. Here’s the story.

Last week was a sadly monumental one for music fans. Aerosmith announced the end of their touring career due to persistent health problems suffered by lead singer Steven Tyler. And the last remaining original member of the Four Tops, Duke Fakir, passed away. But as we’ve learned from Classic Rock artists, it ain’t over until….well, you know. Today’s blog best looks at the newest music extension efforts, thanks to technology, innovation, and pluck. Let’s rock.

It’s not just radio. Pretty much every media brand has taken a hit this year, often leading to layoffs or worse. Many are now experimenting with variations on the subscriber model, including ad-supported free content. Wait…what? Isn’t that what broadcast radio has been for the last 100 or so years?

On the eve of Morning Show Boot Camp 36 in San Diego, I’m putting the finishing touches on my presentation of our AQ6 research study. Made up completely of commercial radio talent, more than 500 DJs, hosts, and personalities weighed in this year on a wide variety of topics. Of them all, it’s their opinions about where AI is headed that stand out as most telling and insightful. Today’s blog begins to paint that all-important picture of a radio industry in flux, looking for answers about AI.

If you’re in radio, you’re no stranger to contests. But did you know there was once a national contest to try to figure out how to monetize broadcast radio. It happened exactly 100 years ago, and you just might be surprised to learn what was the winning entry.