The Jacobs Media Blog

Everything’s prerecorded these days. That’s how we can watch movies and TV shows on demand. That’s how we listen to podcast. But before there was audio and videotape, and later files, all content was LIVE. And as we’re seeing, what’s old might become new again, even for radio.

Did you vote in the midterm election last week?  If you were registered to vote, nearly half of you actually made your political choices known.  In 2018, a record was set for midterm voting as 49% went to the polls in that election.  According to the National Elections Project, 47% cast a ballot, causing FiveThirtyEight […]

One of the big stories behind last week’s midterm election was the Gen Z difference in voting, especially in swing states. Some politicians leaned in heavily to the younger generation, and it appears to have paid off. There are lessons here for radio, a medium that has, by and large, ignored Gen Z – at its own peril.

Branding has never mattered more in radio. Your format is not a brand. A branding experts shows us the ropes in this morning’s JacoBLOG. Does your radio brand pass the “smell test.”

As this year careens to its end, one of the issues that remains up in the air continues to revolve around the workplace. From the radio’s point of view, a return to the office translates to the rekindling of drivetime traffic – and higher listening levels when it matters most. But what are the data trying to tell us about where this will end up? I did some digging and uncovered some new indicators that may surprise you.

There’s no doubt, the last few years have tested us. Historians call what we’re going through a “polycrisis.” We’ve dealt with this in radio, too. Here’s a way out.

Do you have a “blue checkmark?” And why should you care? That’s what Elon Musk is scheming and dreaming about – trying to see your status on his new toy, Twitter. But radio may be able to run the equivalent of a marketing “double reverse” and make the most out of “blue checkmark” status for good causes as we roll headlong into the holidays. That is the topic of my musings on a Monday morning.

As if things weren’t challenging enough, radio broadcasters are being challenged to create new products & new businesses during especially difficult times. It’s like having to retrofit the plane while it’s flying at 35,000 feet. So, here’s the plan.

Who is the leading spokesperson on technology in your company. A new study by Gartner points to the company’s CEO. And when you think about it, shouldn’t that be who leads YOURrradio company’s charge through the tech maze?

In radio, the perception of music variety is almost always a positive. And now a new research study suggest it may run deeper than that. Today’s blog post takes a look at the research and how a radio station can apply it to programming and marketing.