The Jacobs Media Blog

In an entertainment and information landscape loaded with seemingly endless choices, brands need to do all they can to stand out. For audio brands, a tool growing in popularity is the sound signature, a few short seconds of audio that gets stuck in the brains of consumers. Problem is, coming up with just the right piece of audio is a heavy lift, enough to discourage brands from going down this road. But now Wikipedia may have hit on the answer, which I’ll share wiht you in today’s post. Check it out.

2022 will be a record year for podcasting revenue, but the industry has hit some inevitable speed bumps this year. Is it just recession-driven fear and paranoia, or are there other forces at work that are putting podcasting’s future in jeopardy? In part two of yesterday’s post that asked whether there’s trouble in Podcasting Land, we consult a number of experts along with some up-to-date developments in the space. So you can decide for yourself.

Amazon is betting that millions of regular folks will want to try their hand at being DJs. It didn’t work so well in podcasting. Today’s post looks at Amp Radio, Amazon’s newest foray into radio.

More and more consumers – including radio fans – are streaming more video with each passing year. Radio stations and their parent companies need video strategies, and YouTube is a great place to start. Seth Resler provides a do-it-yourself YouTube guide that is shareable with your team. Remember, it’s not just how your radio station sounds, it also how it looks.

  There are lots of topics that will stir up an audience and get them buzzing.  For reference, check out one the most successful posts ever on JacoBLOG: the great Sheri Lynch (“The Bob & Sheri Show”) who wrote “The Top 5 Radio Topics That Get The Phones Ringing” back in early 2017.  Since then, […]

In our overcommunicated world, media get blamed for a lot of society’s woes. As a medium that’s been around for a century, radio is no stranger to the “Blame Game.” But as I discovered, the list of radio’s potential damaging effects on society is longer than you might think. If you’re in radio, you may have some ‘splainin’ to do.

Generalizing about generations is never a good thing. But in the media environment in which we live, an understanding of Gen Z and why it matters to radio broadcasters has never been more critically important. Here’s why I’ve learned along the way.

Notice how I didn’t use the phrase, “old dog,” in today’s headline. That was both out of respect for my canine friends, but also a nod to “classic” franchises – brands that have been around for as long as most of us have been alive.  And they’re still going strong. When you’re one of those […]

The media world is changing rapidly, and broadcasters have important decisions to make. Often, it feels like we’re drowning in data, and yet many feel they don’t have the insights they need. I’ve learned that a different cut of the data can often provide more definitive results. But that doesn’t make it easy. Today’s blog post takes you “backstage” into the data surgical suite. It may not be pretty but I think you’ll find it interesting.