The Jacobs Media Blog

Phrasing and language is so important.  Over the past several years, listeners have gotten onto our game of creating music sweeps.  Whether it’s 45 minutes, 10 in a row, or other iterations, most of these old music guarantees are either wallpaper, or they simply cannot generate much in the way of superiority in the current […]

Phrasing and language is so important.  Over the past several years, listeners have gotten onto our game of creating music sweeps.  Whether it’s 45 minutes, 10 in a row, or other iterations, most of these old music guarantees are either wallpaper, or they simply cannot generate much in the way of superiority in the current […]

Since sitting in on Mark Hughes’ "Buzz University" session, and thinking about how to generate buzz in an environment with decreasing dollars for traditional marketing, there are some great real life examples we’re seeing every day. Alaska Airlines has painted one of its 737s with a giant king salmon.  It’s a co-promotion with the state’s […]

Today, it’s a guest blog from Bill Jacobs, who recently had the pleasure of experiencing some back problems: If one good thing came out of a recent week writhing in pain and laying on my back, it was that I got to catch some pretty good television along the way.  And I’m glad to report […]

After sitting through a Buzz University session led by Mark Hughes, author of "Buzz Marketing," I started thinking about "real life" radio examples.  And I quickly recalled the KYYS billboard campaign that ran last year.  To celebrate its 30th birthday, 15 models were rounded up, and…well, you get the picture. As innocent as this board […]

I was fortunate enough to be invited to a seminar hosted by Greater Media Philadelphia’s John Fullam.  Author, CEO, and marketing whiz, Mark Hughes, spoke to a large, attentive group made up of managers and talent from WMMR, WMGK, and Ben.  Mark is the author of a book that we’ve discussed in various client meetings […]

Here’s an interesting stat that is very likely a predictor of the future here in the U.S. – 20% of music sales in Japan are now being sold over cell phones.  This includes everything from songs to ringtones.  Since launching this service less than one year ago, KDDI (the #2 cell phone company in Japan) […]

In yet another example of customer-generated ideas, Slate is reaching out to its readership to help them redesign the next version of their Web site. It’s another very simple, but effective way of reaching out to their very best customers to get evaluations, and more importantly, ideas about where to take their online magazine next.  […]

The issue of new music from old guys – or "Current Classics" has been floating around the Classic Rock format for 20 years.  On the one hand, the audience always seems to have an interest in hearing how their music legends sound today.  It’s sort of like that fascination that surrounds Roger Clemens as he […]

Out of necessity perhaps, the newspaper business is ahead of radio when it comes to monetizing Web services.  Case in point:  the Denver Post recently sold their podcasts to Best Buy for $30,000. The podcasts will have an open mention, followed by a :10 at the end. If they can do it…

Out of necessity perhaps, the newspaper business is ahead of radio when it comes to monetizing Web services.  Case in point:  the Denver Post recently sold their podcasts to Best Buy for $30,000. The podcasts will have an open mention, followed by a :10 at the end. If they can do it…

Today I’ve got a guest blog from Jacobs Media’s Ralph Cipolla: Funny how tragic circumstances and cheap photo-editing software can co-conspire to make a case for the power of viral marketing. As early as September 8th, I first see the fishing photo while visiting a client in Tennessee.  Between September 9-11, the same picture is […]

Today I’ve got a guest blog from Jacobs Media’s Ralph Cipolla: Funny how tragic circumstances and cheap photo-editing software can co-conspire to make a case for the power of viral marketing. As early as September 8th, I first see the fishing photo while visiting a client in Tennessee.  Between September 9-11, the same picture is […]

David Spade has a cool-sounding new show on Comedy Central, "The Showbiz Show With David  Spade" where he skewers celebrities.  Interestingly, the Comedy Central folks wanted Spade to do the show on a nightly basis.  Spade’s reaction?  "There was no way I could make it funny every night.  Once a week is hard enough." It […]

I’ve got another guest blog from Jacobs Media’s Tim Davis: Over the last few weeks, I’ve devoted a large chunk of time to checking out various podcasts – from the informational to the esoteric.  One thing is certain, there IS a podcast for every taste and interest. That said, most of them are not very […]

I’ve got another guest blog from Jacobs Media’s Tim Davis: Over the last few weeks, I’ve devoted a large chunk of time to checking out various podcasts – from the informational to the esoteric.  One thing is certain, there IS a podcast for every taste and interest. That said, most of them are not very […]

In yet another sign that commercial radio is getting pelted by all sides, check out what NPR is broadcasting tonight – a live web stream of the White Stripes concert from Columbia, Maryland.  In recent weeks, I’ve heard strong story coverage about The Rolling Stones’ new album on NPR news magazines, as well as other […]

In yet another sign that commercial radio is getting pelted by all sides, check out what NPR is broadcasting tonight – a live web stream of the White Stripes concert from Columbia, Maryland.  In recent weeks, I’ve heard strong story coverage about The Rolling Stones’ new album on NPR news magazines, as well as other […]

We’ve talked about mash-ups in this space where consumers take a couple of songs, blend them together, and create something altogether different and often interesting. Along those lines, there’s an incredibly powerful video set to Green Day’s "Wake Me Up When September Ends" including footage of Hurricane Katrina and the aftermath.  It was obviously put […]

A great guest blog today from Paul Jacobs: The constant drumbeat of negativism in the press about radio is apparently beginning to seep through to advertisers.  Despite the fact that radio’s total share of listening (though down a tick) is way ahead of viewing levels on network television and newspaper readership, GMs and GSMs are […]