Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
![JacoBLOG](https://g5j8ac.p3cdn1.secureserver.net/wp-content/uploads/2016/01/JacoBlog-Header.jpg)
Help Wanted
Whenever I hear people in Radio take the newspaper industry to task for their falling circulation numbers, I can’t help but think those print guys know something that we don’t about the digital space. In fact, they are a couple of years further down this difficult road. This is why you’re seeing some definitive innovation […]
Read MoreThe Lost Art of Being Local
Jacobs Media’s Dave Beasing offers insight on the importance of Radio connecting with the community: An old vacant building in downtown Salt Lake City burned to the ground one night last week. Fortunately, there were no injuries, and the fire was contained. Why should it receive even a passing mention on the radio? Credit KXRK […]
Read MoreStory Time
Rick Balis sent me a couple of promos that promote their new online "Museum." It’s all about "stories." As Seth Godin says in his new book (Meatball Sundae), "Stories spread, not facts. More than almost any other company, Disney was built on a story. What’s the story of your next film? Is it authentic, or […]
Read MoreThe News From Brokaw
At age 67, Tom Brokaw – typical of Baby Boomers – is still in touch with the times. Maybe leaving the daily grind to someone else at NBC has even given him a fresh perspective. So leave it to Tom to deliver the news to the folks at the Washington Post, during a recent tour […]
Read MoreResponse to Jim Boyle’s comments in RBR
In a recent issue of Radio Business Report (www.rbr.com), CL King financial analyst, Jim Boyle, offered his prescription for what Radio can do to jumpstart its business. Here are Boyle’s comments: "Can a different revenue stream start and sustain a radio rebound? Yes, by monetizing the P-1 listener. Radio groups fetch about 2%-3% of revenue […]
Read MoreResponse to Jim Boyle's comments in RBR
In a recent issue of Radio Business Report (www.rbr.com), CL King financial analyst, Jim Boyle, offered his prescription for what Radio can do to jumpstart its business. Here are Boyle’s comments: "Can a different revenue stream start and sustain a radio rebound? Yes, by monetizing the P-1 listener. Radio groups fetch about 2%-3% of revenue […]
Read MoreGallup & Cell Phone Only
A funny thing happened while I was reading the latest USA Today/Gallup poll. Just like always, Gallup interviewed a representative poll of about 2,000 adults in order to determine American attitudes about the candidates and the country. But in a small box, Gallup explained that for the first time, they are now integrating "Cell Phone […]
Read MoreGallup & Cell Phone Only
A funny thing happened while I was reading the latest USA Today/Gallup poll. Just like always, Gallup interviewed a representative poll of about 2,000 adults in order to determine American attitudes about the candidates and the country. But in a small box, Gallup explained that for the first time, they are now integrating "Cell Phone […]
Read MoreMoanin’ About Phones
“If it’s the Psychic Network why do they need a phone number?” – Robin Williams Arbitron is probably asking the same question, as it is becoming more and more difficult to track Americans on their phones in a rapidly changing telecommunications environment. Consider the following headlines and news stories: "Cell Phone Spending Surpasses Land Lines" […]
Read MoreMoanin' About Phones
“If it’s the Psychic Network why do they need a phone number?” – Robin Williams Arbitron is probably asking the same question, as it is becoming more and more difficult to track Americans on their phones in a rapidly changing telecommunications environment. Consider the following headlines and news stories: "Cell Phone Spending Surpasses Land Lines" […]
Read MoreWhat People Are About – Top 10 Trends For ’07
Jacobs Media’s Keith Cunningham talks about the biggest entertainment trends of 2007, and what they might mean for ’08. In a televised special last year, Saturday Night Live’s Lorne Michaels said, “If you’re not about what people are thinking about that week, then I think you don’t have any relevance.” Our friends at Nielsen recently […]
Read MoreWhat People Are About – Top 10 Trends For '07
Jacobs Media’s Keith Cunningham talks about the biggest entertainment trends of 2007, and what they might mean for ’08. In a televised special last year, Saturday Night Live’s Lorne Michaels said, “If you’re not about what people are thinking about that week, then I think you don’t have any relevance.” Our friends at Nielsen recently […]
Read MoreThe Politics of Radio
The Media Monitors results in Michigan are out, and despite a hot Republican primary in Michigan, Radio earned a small part of political ad spending. We have used this space to implore Radio and the RAB to get aggressive about garnering more radio dollars from aspiring politicians. But the winds are blowing the other way, […]
Read MoreMoney Talks
What was the "net worth" of the biggest artists in the music world in 2007? The LA Times just did an interesting analysis, combining the total revenues that artists accumulated, based on all sources: concert box office, album sales, and even digital tracks sold through iTunes and other web sources. Depending on the artist, of […]
Read MoreGet Out and Vote!
Item: Garth Brooks will do a Q&A – and sing a duet with a Radio person – at this year’s CRS. Item: The Detroit Tigers hold a sold out "TigerFest" where the big stars come out to sign autographs & thousands of fans wait their turn in the cold weather. Item: Celebrity Dennis Miller does […]
Read MoreTech Survey IV
We try to tell it like it is in this blog, even when it ruffles some important feathers. Likewise, the last thing we want to be is self-serving. On the surface, today’s blog may appear to be just that, but we sincerely disagree. Here’s the premise: Radio is at an important turning point, adapting to […]
Read MoreMusic Lessons – Part 2
Dave Beasing shares a recent article from Seth Godin. Here is part two (find part one here): As part of the team that invaded the homes of young people during last year’s Arbitron/Jacobs "Bedroom Project," I can tell you that we met a lot of young people who consider themselves to be huge music fans. […]
Read MoreMusic Lessons – Part 1
Dave Beasing shares a recent article from Seth Godin. We’ve split it into two parts, with part two appearing here tomorrow: Author Seth Godin helps people "see the forest for the trees." No industry has ever been so in need of an objective perspective as the music business. To this day, many of our friends […]
Read MoreA Happy Headline For Radio
Amidst all the gloom and doom PR about radio comes a piece from CNNMoney.com/Fortune’s “Small Business.” The headline? “Radio Is the Hot Tech Frontier.” Now, that has to make you feel good… At least for a moment. It’s an interesting twist on the Consumer Electronics Show that’s happening this week in Vegas. Author Jonathan Blum […]
Read MoreSelling Out
Stuart Wilde, a self-help author and lecturer, quips: “You’ve got to know what you’re selling.” It’s so obvious, but also so universally ignored in many businesses – including Radio. Right now, Radio is going through a truly transformational process, as we try to morph our business from the single platform (:30 and :60 spots) to […]
Read More- « Previous Page
- 1
- …
- 225
- 226
- 227
- 228
- 229
- …
- 274
- Next Page »