Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
It's The Economy, Stupid
Last week, I conducted some Listener Advisory Board groups, and of course, I couldn't resist talking a little about the economy. What started out as a planned five minute discussion turned into something much longer, richer, and insightful. Listeners – or shall I say, consumers – are very nervous about the vagaries of the economy, […]
Read MoreThumbs Up, Thumbs Down
The official release (finally) of Guns N’ Roses’ Chinese Democracy will stand out as one of the most annoyingly memorable events in recent years. Many PDs are more than likely fed up with Axl Rose, and the whole rigamarole this song/album has gone through. But it’s an opportunity for a Mainstream/Active station to take advantage […]
Read MoreJoe The Rocker
Perhaps you’ve seen both John McCain and Barack Obama in their tuxedos at the Alfred E. Smith dinner that took place in NYC last week (if not, you can see them in the videos below). Both candidates were loose, out of the grind of the campaign, and hilarious. (It makes you wonder why we don’t […]
Read MoreThat Programming Vision
We’ve now witnessed the impossible – the lowly Tampa Bay Rays with a minimum salary budget for players now find themselves in the World Series. Deservedly so, there’s been a great deal of attention aimed at their quirky manager, Joe Maddon. Maddon started the season with a simple (?) philosophy he called "9=8," and bought […]
Read MoreiPhone Home
In this year’s Jacobs Media Tech Poll, we checked iPhone ownership at 3% in February – not bad for the rollout of a new gadget. But for Apple, the disturbing news was that only 2% of those who didn’t own one said they’d be very likely to purchase an iPhone this year, while 9% reported […]
Read MoreWrite Off
First, analysts of the radio business started getting fired. Many of you remember Deutsche Bank’s James Dix, who was a fixture at radio meetings and conventions. Yesterday, Citi let radio analyst Tony Wible go. Now, it’s the demise of radio columnists in daily newspapers. Before this year is over, the famous Robert Feder (Chicago Sun-Times), […]
Read MoreMaking Lemonade
Amidst the financial craziness of the last several weeks, many media conglomerates – including most radio companies – have slashed marketing budgets, laid off more employees, and battened down the economic hatches. Of course, this won’t lead to better or more compelling content. But the bottom line is the bottom line, right? Contrast this approach […]
Read MoreIt Don’t Come Easy
Perhaps your eyes have been peeled on the state of your 401K these days, so you might have missed the major announcement from Ringo Starr. The formerBeatles drummer has announced on his website that as of this Monday (October 20th), he will no longer be accepting fan letters requesting autographs. Citing that he’s too busy […]
Read MoreUtilities
Remember playing Monopoly with your friends and family? The two holdings that were of the least value on the board were always the utilities – Water Works and Electric Company. This was because you couldn’t build on them, no one ever seemed to land on them, and frankly, they were boring. That’s what utilities tend […]
Read MoreToo Political?
In speaking with a number of clients about the Presidential election, we continue to confront some difficult issues. Many stations are still asking whether they should even be talking about this hot race, while others are tackling it in many different ways. Here are some things to consider when calculating your strategy during the final […]
Read MoreGame On
The changing tides in music discovery and consumption continue to lead back to video games. Viacom, emboldened by the success of Rock Band, is pouring it on. Last week, they announced the AC/DC version of the game, AC/DC Live: Rock Band Track Pack. Going to that next step, this game lets players experiment with 18 […]
Read MorePresidential Emails
Jordan Ayan, CEO of SubscriberMail, has written a great article about where the Obama and McCain campaigns are going wrong when it comes to their database marketing techniques. Obama gets the lion’s share of credit on his use of the Internet to raise money and aggregate supporters, but Ayan’s criticisms of both him and McCain […]
Read MoreCommunity Organizer
I’m not referring to Barack Obama’s 1980’s job, but the growth of social networks, from MySpace and Facebook, to LinkedIn and Classmates.com. More and more, these digital connectors are springing up all over the Internet. In fact, public radio now has its own official social network – NPR Community. It’s a way for fans of […]
Read More“Everybody, Anytime, Any Place”
Jacobs Media’s Director of Internet Strategies, Tim Davis, shares some insights from CBS’ Les Moonves. The title of today’s blog is how CBS mogul Les Moonves envisions the future of entertainment and media. In a recent speech at the Interactive Advertising Bureau’s Mixx Conference, Moonves talked about how CBS – once one of the major […]
Read More"Everybody, Anytime, Any Place"
Jacobs Media’s Director of Internet Strategies, Tim Davis, shares some insights from CBS’ Les Moonves. The title of today’s blog is how CBS mogul Les Moonves envisions the future of entertainment and media. In a recent speech at the Interactive Advertising Bureau’s Mixx Conference, Moonves talked about how CBS – once one of the major […]
Read MoreAndrew Cuomo’s “In Basket”
Amidst the craziness of the ongoing political and economic insanity, you may have missed the news that John McCain says he is considering New York Attorney General Andrew Cuomo for chairman of the Security and Exchange Commission – that is, if McCain is elected President. It’s an interesting idea, and another indication that McCain will […]
Read MoreVideo Made The Radio Star
With apologies to MTV and the Buggles, a new study shows the importance of video streaming in the Internet world – among Boomers. A new study by the NPD Group shows that a majority (61%) of Boomers web users have streamed video. Leo Laporte said the same thing during our recent Summit and NAB sessions […]
Read MoreGenerating Your Own Buzz
I don’t know about you, but I stopped caring about Katie Couric a couple of days after her anchor debut on the CBS Evening News. Part of my disinterest is due to the fact that most of my news consumption occurs on cable channels like MSNBC and CNN, or simply online at various news and […]
Read More“Be The 9th Texter Right Now…”
I don’t know about you, but every time I hear a station take the 9th caller (especially with those touchtone sound effects), I get flashbacks to Mr. Mister and decades that I’d just as soon forget. It just sounds dated, and is perhaps a subtle reminder that radio unknowingly continues to use antiquated techniques and […]
Read More"Be The 9th Texter Right Now…"
I don’t know about you, but every time I hear a station take the 9th caller (especially with those touchtone sound effects), I get flashbacks to Mr. Mister and decades that I’d just as soon forget. It just sounds dated, and is perhaps a subtle reminder that radio unknowingly continues to use antiquated techniques and […]
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