The Jacobs Media Blog

Another year in the books, and yet, we’re still talking about many of the same challenges in the radio buisiness we historically face. At or near the top of the heap is revenue generation, and how we can maximize it in 2024. And that compelled me to look at “best practices” over the years, as well as right now, to see if perhaps radio has as much of a messaging issue as it does product challenges. Bottom line? Numbers matter. And I ended up getting an important
lesson from a box of laundry detergent that I’m happy to pass along to you.

As we kick off the start of a new year, let’s take a look back to a year-end phenomenon that continues to get bigger with each passing year. “Spotify Wrapped” is now in its seventh year, and it’s a trend in and of itself. To an extent, it explains all the other platforms jumping on the bandwagon. And that raises the question: could broadcast radio participate?