The Jacobs Media Blog

It is anyone’s guess whether 2024 turns out to be a rebound year for radio or a continuation of arduous times for the business. But last week brought much-needed positive news about radio, defying conventional wisdom about the state of the medium. What is behind these upbeat stories about radio and how can the industry build on perhaps some early momentum? Some answers are just a click away.

In the world of radio, sports analogies abound. But even if you’re not a football fan, today’s blog post is about leadership, resilience, and perseverance. It all emanates from an unorthodox head coach with a big mission and a lot of grit. But fear not, there’s a radio story here, too, as we honor one of the best programmers ever. How’s that for a tease?

Another year in the books, and yet, we’re still talking about many of the same challenges in the radio buisiness we historically face. At or near the top of the heap is revenue generation, and how we can maximize it in 2024. And that compelled me to look at “best practices” over the years, as well as right now, to see if perhaps radio has as much of a messaging issue as it does product challenges. Bottom line? Numbers matter. And I ended up getting an important
lesson from a box of laundry detergent that I’m happy to pass along to you.

As we kick off the start of a new year, let’s take a look back to a year-end phenomenon that continues to get bigger with each passing year. “Spotify Wrapped” is now in its seventh year, and it’s a trend in and of itself. To an extent, it explains all the other platforms jumping on the bandwagon. And that raises the question: could broadcast radio participate?