The Jacobs Media Blog

Researcher Mark Kassof has made some headlines lately with some of his findings about what makes format P1s tick.  But his latest foray into Classic Rock ought to make programmers and managers stop and think for a moment. He claims that Classic Rockers have “a certain disconnect” when it comes to the radio they love.  […]

Jacobs Media consultant Mike Stern turns on the TV once again and brings radio some keen observations about ratings success.  As Nielsen Audio becomes a household name in radio, I’m thinking we’re going to read more and more about how ratings are generated in TV and how that applies to radio.  Mike may be ahead […]

The radio industry has played a remarkable job of catch-up during the past few years, making its content more accessible on many different platforms and access points.  From streaming to mobile apps to on-demand content, stations and the personalities that define them are moving more content to digital with each passing day. So why does radio […]

In 16 days, DASH comes to Detroit.  Our eclectic lineup of speakers, presenters, and keynoters is a mashup of automotive (OEMs & Tier 1’s), advertising (agencies & car dealers), pure-plays, and of course, radio (CEOs to DJs).  Many are people you never see at radio conferences. Collaboration, partnership, and learning are fostered by a diverse make-up […]

The big radio controversy this week stems from a Clear Channel corporate PD, Darryl Parks, who went off on the FCC’s efforts to address the AM radio problem.  While the blog in question has been taken down, it appears here, and has stirred up a lot of anger, especially among those who are toiling away, trying to […]

If I showed you the average age of the audiences for three historic radio brands, what would be your prognosis? Station A    57.8 Station B    53.3 Station C    50.8 You would probably tell me that all three are over the “demographic cliff,” that they’ve already aged themselves out of most major media buys, and that […]

You may have seen or read about an article that ran earlier this week in Advertising Age with a very provocative, glaring headline about the state of radio. And guess what?  It wasn’t negative – it was wildly positive: Why Marketers Need to Reevaluate Radio, the World’s Most Popular Medium And amazingly, Mary Beth Garber didn’t write […]

Welcome to a new month and the government shutdown.  In protest, I’m shutting down my contribution to JacoBLOG for a day and turning things over to Mike Stern.  He’s a guy who watches a lot of TV, and today, he’s got some observations about one of the most hyped shows in television history and what […]

Take a good look at the three people pictured below.  Chances are, you’ve never seen or heard of them. And that’s the point – all three are featured speakers, presenters, and keynoters at the DASH conference next month in Detroit. From left to right, Julius Marchwicki is global product manager for the SYNC AppLink platform […]

You know the feeling – you may live in a lovely home or condo, but there’s that moment when you walk in the place and it just looks a little tired.  The familiarity is comforting, but the look and feel has become just a bit dated. And so it is with our tech and entertainment lives.  I […]

Whether you were running around the cavernous halls of the Rosen Shingle Resort hotel last week in Orlando or you simply read about the 2013 Radio Show in the trades or in yesterday’s post from Lori Lewis, I’m betting that if I asked you about the main takeaways of the conference, two things would come to […]

Last week, the planets strangely aligned and for the first time in memory, the Public Radio Program Directors conference and the NAB/RAB Radio Show (and of course, RAIN) were scheduled for the same week.  Fortunately for us at Jacobs Media, they were geographically close – Atlanta and Orlando, respectively.  But how to convey the spirit […]

Sometimes, reading coverage about Apple is like watching MSNBC or Fox News – you have to wonder whether you’re really getting the news, or simply watching stories through a very skewed lens. And so it often is when you read news and analysis about Apple.  The brand continues to have its fans, but the detractors are […]

Edison Research president, Larry Rosin, has been an avid reader and a contributor to our blog.  As Larry explains in today’s guest post, his ’97 landmark at-work study had a profound influence on our company and our clients  His new study is must-reading for everyone in radio.  He’ll be presenting it at The Radio Show today.  […]

I know that many of you are reading this while at The Radio Show this week in Orlando.  I arrived yesterday, the hotel is packed, and spirits seem very high.  And all of us at Jacobs Media and jacAPPS are looking forward to seeing you there. Our “Radio & The Connected Car” session is set this morning. […]

Seriously, it was actually 30 years ago at the NAB Radio Show in 1983 in San Francisco. I did what would now be called a “soft launch.”  In the ‘80s, that meant rushing to print out business cards, grabbing a plane, and sleeping on the floor of Tom Bender’s room at the St. Francis Hotel at […]