The Jacobs Media Blog

Well, here we are at the start of a new year – football, resolutions, and new gym memberships.  And our “Best of JacoBLOG” series continues with one of our best-read posts from 2013 – all about that over-hyped battle between Bubba and M.J.  Both of these guys are hard-working pros who got caught up in […]

Finally, the big day is here when we say good-bye to the past year, and welcome in a new one.  But not without a look back to one of our most-read blog posts of the past 12 months.  And this was an unusual one – our response to Eric Rhoads after that famous Convergence panel about AM/FM […]

If you’re excited to usher out 2013, join the party.  As we head into the new year, it’s a great time to reflect back on the year past, and that’s what we’re doing with JacoBLOG.  We’ve selected some of our most-read entries from the last 12 months, and this is one of my favorites.  It’s […]

As we close out 2013, we’ve culled through the more than 200 blog posts from this past year to pull out the most read, shared, and talked about entries.  This one made all sorts of noise around the time of the NASH-FM sign-on.  Our digital and social media strategist unwittingly became a part of the […]

Through the end of the year, we’re digging into our archives from the past 12 months and pulling out some of the most-read posts from our JacoBLOG.  This one is almost a year old, and hopefully provides some food for thought about my vision of the radio industry…as we now head into 2014. – FJ […]

Well, it’s become a holiday tradition – for us.  Our final posts of the year give us a chance to look back at some of the more popular entries of the past year.  Our choice for today is another one of those debates about the health of the radio business, with a special nod to […]

Holidays are about tradition, and one of ours is an annual review of some of the most-read blog posts from this past year.  So Lori Lewis has dutifully reviewed these posts, and today’s fits the bill.  It speaks to the power of video for the radio business.  And also the role of radio in helping content […]

During the heyday of Howard Stern on commercial radio stations across the U.S., I spent a lot of time studying research about the phenomenon of how a controversial morning show impacted the entire brand.  From perceptual research to focus groups, we continued to see the same thing: Howard was one of those personalities who generated […]

The key to getting the most out of an event like the Nielsen Client Conference/Jacobs Summit is to take lessons from the event and apply it to stations and brands.  Based on the feedback we’ve received anecdotally and in the post survey (I snuck a look), we accomplished our goal. In Baltimore, we were treated to some great […]

One of the highlights for me at this year’s Nielsen’s Client Conference was to actually sit in on panels and sessions that we didn’t plan as part of our Jacobs Media Summit agenda.  The former Arbitron/now Nielsen team did a great job putting together a strong series of sessions.  And it was fun and interesting […]

At last week’s Jacobs Summit, I explained the intricate, highly researched, scientific formula that determines how we book our guests and craft our sessions.  Here it is: If we think we can learn something, we figure it will be beneficial for you. And that’s why we have always brought in professionals from industries outside of […]

A couple years back, Larry Rosin offhandedly mentioned to me that one of the grim realities of an aging radio business is that seemingly every week, you read about another radio professional who has passed away.  In thinking back over this past year, there is a lot of truth there. From Jerry Boulding to Ron Ruth to […]

No, we haven’t gone disco on you with today’s post.  In fact, Paul takes on an issue that you just can’t dance around.  Women, the glass ceiling, and corporate America.  Enjoy. – FJ As you can imagine, the announcement that a woman has ascended to the top spot at General Motors is a huge breakthrough.  […]

Thinking big and using the available tools. That’s what big brands do to promote their products – even the retreads, sequels, and prequels. Here are two great examples… Ford’s “new” Mustang.  Yes, it looks a lot like the Mustangs you remember, whether you’re 60 or 30. So what does Ford do to make the launch special? […]

Today’s post is a rarity – a fraternal effort by the Jacobs brothers.  Paul clued me into his Pandora news and then Bill walked in with a Pandora story of his own.  I think it makes for a timely post.  See what you think. – FJ Some media observers and pundits are of the mind […]

The DASH conference back in October was an eye-opening experience for many broadcasters, including Lori Lewis.  As it turned out, she was in the market for a new vehicle, so the timing was perfect.  As Lori will tell you, she’s not a telematics expert, but her introduction to a digital dashboard echoes what many radio […]