The Jacobs Media Blog

No one studies the social space more than Lori Lewis. She spends most of her waking hours gaining a better understanding of the ebb and flow of social media, from Facebook to Twitter to Snapchat and even new platforms like Biz Stone’s new Super. Jacobs Media clients know that Lori has issued numberous warnings about […]

Last May, Bill Jacobs wrote a guest blog – “Turn On, Tune In, Drop Out” – based on a study by Paul Lamere that appeared in his blog, “Music Machinery.” The post – “The Skip” – was a fascinating study about how Spotify users use the skip function to customize their music listening experience. And […]

If you’ve been closely following tech trends over the years, you know that there are times when innovations take a while to take hold with the public. Some of them – like QR Codes, for example – never seem to catch on. Visionary Clive Dickens always advises tech entrepreneurs to be patient when it comes […]

It’s that time of year again, as amazing as it seems. I know it’s cliché, but hey, where did the year go? So, as always a lot to be thankful for and we have an entire four-day weekend to think it through.  Here’s some of my thankfulness: For family, friends, clients, my staffs, the guys in […]

One of the nice things about owning your own business is that you don’t spend a lot of time thinking about your next job.  But after 3+ decades at Jacobs Media, we sure talk a lot about jobs, careers, and futures – especially when it comes to young people.  Recently, Paul Jacobs had an interesting […]

One of the nice things about owning your own business is that you don’t spend a lot of time thinking about your next job.  But after 3+ decades at Jacobs Media, we sure talk a lot about jobs, careers, and futures – especially when it comes to young people.  Recently, Paul Jacobs had an interesting […]

What’s your move when you’re a legacy player in a highly crowded, competitive industry and the new kids on the block are in favor with young, desirable consumers? No, we’re not talking about radio.  Today’s post is about cosmetics.  And the old-line player is none other than Revlon, a brand that has been around as long […]

This has been another amazing season for that NFL dynasty known as the New England Patriots.  After soundly defeating the Lions yesterday, Tom Brady, Bill Belichick, and company now sit at 9-2 on their way to another exciting round in the playoffs. So what could go wrong? The Patriots’ social media initiative, of course.  It […]

The driving experience is changing which is a topic we talk about a lot at Jacobs Media.  From smartphone pairing to in-dash apps, consumers are experiencing content behind the wheel that is exponentially growing.  Today, Paul Jacobs takes us on a tour of a brand new Cadillac Escalade and its CUE system.  Fasten your seat belts. […]

As many industries grapple with monetization strategies in the digital space – including radio, of course – conversations still revolve around the lowly banner ad.  As most of us recall, that’s how web revenue was originally conceived – placing mini-billboards (and skyscrapers and other devices) around our websites in the hope that web surfers (as […]

Sometimes you have to wonder if it can get any stranger.  More and more these days, we’re reading wild, crazy, and unbelievable news stories online about pretty much everything from politics to sports to technology – and checking to be sure the article isn’t just another clever spoof from The Onion. That thought crossed my […]

It seems like every few years, a new format flavor of the year comes rolling along, racking up initially high ratings and often spreading like wildfire from market to market. This month, it’s Boom, Radio One’s entry in Houston (and now also in Philadelphia) that is making a lot of noise and spawning backchannel conversations and debate […]

So here at Jacobs Media, we’ve been engaged in the “connected car” space for a few years now. And one of the challenges has been communicating its importance from both a listening and a sales standpoint to the broadcast radio industry. From national conventions to state broadcaster association conferences to mega-events like “The Radio Show” on the […]

There are lots of shots fired at the CEOs of our world day in and day out. They’re overpaid, out of step with the times, deaf to the changing needs of their industries, and a litany of other criticisms. It’s easy to knock the guy or woman at the top, whether it’s Bob Pittman, Marissa […]

                                  Recently, Mark Ramsey wrote a post that took a shot at the downsides of chasing Nielsen numbers – and more importantly, stations that program to it, rather than satisfying listeners and converting them into true fans. In “Nielsen […]

Oftentimes people call me “Paul,” or they call Paul “Fred.”  I often respond, “It’s pretty much the same thing.”  But the reality is, it’s not the same thing.  As we like to say, I’m programming, and Paul’s sales.  And even though the lines intersect all the time here at Jacobs Media and jacapps, we are very […]

Oftentimes people call me “Paul,” or they call Paul “Fred.”  I often respond, “It’s pretty much the same thing.”  But the reality is, it’s not the same thing.  As we like to say, I’m programming, and Paul’s sales.  And even though the lines intersect all the time here at Jacobs Media and jacapps, we are very […]