The Jacobs Media Blog

You hear a lot about those amazing YouTubers – seemingly regular people who make videos that out-cume Z100 and Power 93. So what’s the secret? Adweek caught up with YouTube sensation, Rosanna Pansino, to learn the secrets of viral video success. You may remember we highlighted Rosanna last year in a blog post about YouTube […]

In May, when we hired Seth Resler – our Digital Dot Connector – he told us that his background, experience, and interest in podcasting would be of value to both Jacobs Media and jācapps clients. He was right. Seth has been deep into podcasting for five years now – and his area of interest just happens to […]

It used to be that radio stations were in control, and their audiences reacted and behaved accordingly. A great example of this occurred more than 30 years ago, typifying how radio campaigns usually worked. Many rockers – especially those from Milwaukee may recall the stunt that WQFM’s Tim “The Rock N’ Roll Animal” pulled off in […]

Sometimes the best strategies and advice come from someone outside the business. In the case of a recent Fast Company article about identifying and managing two-person teams, Rich Karlgaard and Michael S. Malone unknowingly wrote a primer for radio programmers. These guys actually wrote the book on it – Team Genius – which breaks down […]

It’s been a crazy week for radio but that’s the world in which we live. You may have heard the recent news about Neil Young’s decision about how consumers will be able to listen to his music. Last week, he pulled his catalogue off all streaming services. This means no “Southern Man” or “Rockin’ In […]

While the radio industry is wringing its hands over measurement, encoding, black boxes, and number games, the rest of the world that calls itself “radio” is busily generating revenue.  And a lot of it. If you clicked past the Voltair news last week, you may have read the story that Pandora reported Q2 revenue of […]

Amidst the Voltair madness last week, you may have missed the second biggest story in radio. It was about radio getting serious about podcasts and on-demand radio, and it’s an important one.  Because if “Voltair” is the word of the year in radio, “podcast” has to be  a close second. In case you missed it, […]

“When we hear news we should always wait for the sacrament of confirmation.” – Voltaire Many are referring to Nielsen’s PPM (aka Voltair) webinar on Tuesday as anti-climactic, a letdown, or simply inconclusive. For those of us looking for some closure and resolution of this gnarly issue, the message from the Nielsen team is that “It’s […]

If you saw the movie Moneyball starring Brad Pitt as Oakland A’s General Manager Billy Beane, you probably remember those classic scenes about how an old-line brand struggles with changing its entire way of doing business. Beane had to morph the way the A’s approached scouting, player evaluation, and the game itself due to small budgets and changing […]

We continue to read more and more about how big data will continue to dominate the business world, helping corporations and brands steer their ships, while collecting more info about their customers’ tastes, behavior, and purchases. But a recent article in MediaPost’s “Cross-Channel” by Stacia Hanley debunks some of today’s conventional wisdom about the process of […]

Today’s blog post is focused on one thing: imploring Nielsen to make one of the biggest events in radio history available to the entire industry. And to make my case, I’m going to use the words of the brilliant, witty, and sarcastic French philosopher, Voltaire. In an odd way, he’s the twisted namesake of this […]

In my travels, I get to chat with many radio personalities, more and more of whom are in the process of rethinking their brands, their material, and their outlets.  In short, more than ever before, they are considering themselves as brands and content creators. And more often than not, their programmers and managers are encouraging them to test […]

Last week, the Stones rolled into Detroit to play a crowd-pleasing stadium show at Comerica Park in downtown Detroit. Their Zip Code Tour has been extremely successful, despite the chronological ticking of the band’s collective age clocks. Somehow, it doesn’t matter to them or the 40,000 or so in attendance. This drone’s-eye view above the […]

In yesterday’s post, we grimaced at a Salary.com survey that listed “On-Air DJ” on their endangered job list.  Their “take” is that the clock is ticking for terrestrial announcers, presenters, and hosts, while digital and satellite radio are blossoming.  Support for this theory comes from Apple’s recent debut of Beats 1, a DJ driven “radio […]

We love lists.  That’s what they’d tell you at BuzzFeed, and we know all about this in radio because “countdowns” work just as well, thank you Casey Kasem.  And even though we sometimes want to kick ourselves for opening up the posts that count down the “12 Everyday Situations You Can Turn Into Rap Songs,” they often attract […]

When WRIF/Detroit (Greater Media) took the plunge and changed morning shows in the spring of 2013, it was a big risk. The station parted company with the perennially successful Drew and Mike Show which had long dominated the Detroit area. Dave and Chuck the Freak were the young guns working across the street at 89X, […]

How’s this for a shot across the bow? The co-founder of Lyft (a shared car service similar to Uber), John Zimmer, made the claim this week that in five years, most millennials won’t own a car.  If he’s right, the automotive industry would be revolutionized, and of course, massively disrupted. The digital revolution has changed our […]