The Jacobs Media Blog

Playboy has decided that nude images are no longer compelling content in the digital age. Can radio broadcasters learn from their decision?

Radio is seeing the advertising dollars from auto dealerships disappear. Why? And more importantly, what should broadcasters do about it?

Most car commercials these days feature Pandora or SiriusXM. So it’s exciting when the new Scion ad highlights FM radio.

Facebook has given its users the ability to react to posts with a range of emoticons. Radio stations should also think about their emotional touchpoints.

Part of Pandora’s marketing effort is simply having strong, visible presence at dealerships. Radio stations should take note.

Traditional media outlets are connecting with digital media brands, creating fascinating and intriguing mashups.

Radio’s 18-34 year-old reach is impressive, especially compared to what’s occurring in television and even on personal computers.

Radio broadcasters can learn a lot about storytelling from Pixar.

The way that car dealers are trained to show dashboard features to their customers can have a huge impact, and Pandora knows this.

A new TV campaign for Pandora ought to have everyone in broadcast radio thinking about what this media company is thinking. According to RAIN News earlier this month, the TV monitoring site, iSpot.tv reports that as of last evening, the commercial called “The Next Song” has already nationally aired more than 2,100 times since the […]

jācapps’ COO, Bob Kernen, and I share a lot in common – a love for radio and a fascination with the mobile space. Actually, his passions are reversed, but you get the idea. We love to work on projects together, helping radio clients succeed and thrive in the mobile space. In today’s post, Bob talks […]

After two DASH Conferences, we’ve gained a greater understanding of what car manufacturers and their suppliers are envisioning for the “connected car” of the future. But we’re also learning more about how the auto companies are realigning their ad spend priorities. Digital is the big story here, and in today’s guest post, Paul Jacobs combines his […]

As an avid baseball fan for more than five decades, you often feel like you’ve seen it all – until earlier this week, that is. This has been an absolutely abysmal season for my Detroit Tigers. In April, the team jumped off to a roaring 11-2 start, and the city was thinking World Series. At the very […]

We’ve talked about the amazing NPR One app over the past year, and even gave it our “Radio’s Most Innovative” seal of approval. It was originally referred to as a Pandora-like app for NPR and local public radio programming, with the ability to skip stories, pause, and even rewind 30 seconds. The NPR One app […]

I always look forward to Nielsen’s data releases, especially about audience dimensions that go beyond the ratings. Their reports on streaming, mobile, and other key dimensions are often revealing and helpful for those of us actively positioning and marketing radio in a fast-moving media environment.  And their newly released Total Audience Report is a great […]