The Jacobs Media Blog

To stay competitive and generate more revenue, radio stations should create and staff a new position: Director of Automotive.

The first Classic Rock station signed on thirty years ago – WMMQ. The format has grown strong and has many stories. Read how some of those stories are told.

It has been said that it is no longer a good thing to advertise on radio. However, Donald Trump and Dr. Ben Carson are proving that it is good to use radio.

At the 2015 DASH Conference, some speakers stressed the important of radio ratings to advertisers. Others focused on the need for data.

Pepsi’s Brad Jakeman ranted at ANA’s “Masters of Marketing” conference. Radio ought to pay attention to what he said.

Research has shown that Twitter is losing ground, while Instagram is booming. Here’s why that is happening, and what it means for radio.

The Classic Rock format celebrates 30 years. At the time, it was all about new music, but not rock. But, an FM radio station took a chance to be different.

Google is about to start offering podcasts for access on Android devices. It is definitely going to be a game changer.

Apple vs. terrestrial radio: Apple’s CarPlay is truly competing for radio’s listenership in the car.

The radio industry faces increased competition for car dealership advertising dollars from companies like Pandora.

Pandora and Spotify may be changing the way consumers discover new music. And that has implications for broadcast radio.

Terry Gross, host of NPR’s Fresh Air, is one of the best interviewers in the radio business. Here’s how she does it.

How should radio stations treat competitors like Pandora and Spotify when they conduct perceptual studies?

Nielsen data shows that older listeners are holding public radio’s ratings together, while losses pile up among the 54 and under set.