The Jacobs Media Blog

Google has a van that will travel across the country so that it can learn what consumers want. What can radio learn by finding out what listeners want?

Sixty years ago, Chrysler offered a mini turntable in its vehicle dashboards. Ford is now trying to patent a projector and screen for future autonomous vehicles. What is radio’s innovation to stay top-of-mind in automotive vehicles?

James Corden of the “The Late Late Show” is doing well with his “Carpool Karaoke” video series. What can radio learn from James and capture radio ratings success with its own breakthrough moment?

Research shows there are just 13 Facebook posts that we keep reading – and rereading and rereading.

Sir George Martin, the “Fifth Beatle,” was the quiet force behind the Fab Four, proving that every great talent needs a knowing coach and mentor.

Kanye West has announced that he won’t produce anymore CDs; his music will only be available through digital streaming. What does this mean for radio?

Shared ride services like Uber and Lyft, along with the development of autonomous cars, will change the automotive, radio, and television landscapes.

There’s a reason why there have been exponentially more radio station startup failures than successes. Two-year formats or stations that are so irrelevant they are tossed in to sweeten up a cluster pitch go against the potential that consolidation offered when it became radio’s answer to competitive pressures.

The Google initiative is replacing outdated phone booths with WiFi kiosks so that people will be able to stay connected whenever they like and wherever they are. While radio has improved in most areas, there are some where they still need to make strides: the user experience, awareness, and content.

For radio to stay in the game, they need to focus a little more attention on Generation Z. They are more tech savvy and connected than other generations.

Warren Buffett once said, “Don’t ask the barber whether you need a haircut.” Outside, unbiased consulting has never been more important to executives.

Even though Facebook has updated its “Like” button to show more emotional icons, it still does not replace the connection people have with radio. Radio can provide a more personal experience and is not limited to a few emoticons.

As media organizations assess their missions, it’s never been more important for radio to redefine its mission in a rapidly changing environment.

Taxi companies are being disrupted by competitive services like Lyft and Uber. They will need to make changes or risk the chance of becoming extinct.

Radio has to keep abreast of its competition and continue making strides in the business. Here are several points that radio should consider in order to survive in this evolving environment.

More and more people are streaming audio and video content while on the road, whether it is in the automobile or taking public transportation.

Broadcast radio’s ability to reflect the local zeitgeist gives it an edge. WCSX’s campaign to name a street after Eagle Glenn Frey is a great example.