Printed from: https://jacobsmedia.com/blog/ on 11/30/2024

The Jacobs Media Blog

Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.

Radio’s Victory Lap

by Fred Jacobs · April 4, 2016

When mega-celebrities and major brands reach the point where they run out of demographic bullets, marketers find ways to celebrate them in what’s known as the “victory lap.” Except in radio, where more often than not, the end of a heritage DJ’s career or the death of a format come to an abrupt end. Thoughts on Kobe Bryant, “The Most Interesting Man In The World,” and KGO Radio.

Rob Naughton: 5 Pet Peeves of Production Directors

April 1, 2016

Production directors are often the Rodney Dangerfields in most radio stations. In today’s “Guest List,” veteran production ace, Rob Naughton, offers up five production director pet peeves. These are easy ways to make your production team happy, guaranteeing effective commercial production and great imaging.

Señoras y Señores, Los Rolling Stones!

by Fred Jacobs · March 31, 2016

Last week was historic for U.S./Cuban relations. And music played an out-sized role in the celebration in Havana. When you want to make history, who do you call? Who else but the Rolling Stones.

Meet The New Boss, Same As The Old Boss

by Fred Jacobs · March 30, 2016

In a move reminiscent of Apple bringing Steve Jobs to its top job in the late ’90s, Pandora has made its founder, Tim Westergren, its new CEO. What does a product guy know about running a public company?

Increasing Radio’s Value (With A Little Help From America’s Pastime)

by Fred Jacobs · March 29, 2016

Excuse all the sports analogies, but radio can learn a lot from baseball about leveraging brands, improving the fan experience, non-traditional revenue, and franchise value. Play ball!

Radio’s Bogeyman

by Fred Jacobs · March 28, 2016

Tribune’s chief, David Liguori, is in a fight to keep his company alive. Rather than looking for a “bogeyman,” he says legacy media brands would be better served by “sticking to their knitting.” In radio, that “bogeyman” has been Pandora. Why it’s important that radio stays focused on its core strengths.

David Oxenford: 5 Things Broadcasters Should Know About Music Royalties

March 25, 2016

If you stream, you need to read attorney David Oxenford’s insights regarding the Copyright Royalty Board’s recent decision on music royalties and what they mean to radio.

Why I Love Radiodays Europe

by Fred Jacobs · March 24, 2016

Radiodays Europe showcases a spirit of innovation that is inspirations. U.S. broadcasters could learn something from our overseas counterparts. Here’s the story:

Follow the (Agency) Money

by Fred Jacobs · March 23, 2016

Radio has always excelled at giving ad agencies what they want. A new advertiser survey suggests web video is a top priority. Will radio step up and follow the agency money?

Radio’s Digital Dilemma: Opposing Viewpoints

by Fred Jacobs · March 22, 2016

Researcher Mark Ramsey and I each ventured an opinion about NPR’s decision not to promote podcasts. And they couldn’t have been more different. Here’s my response to Mark’s post.

Radio’s Digital Dilemma

by Fred Jacobs · March 21, 2016

Public and commercial radio stations are facing a digital dilemma. NPR’s approach to podcasting and Nielsen’s SDK illustrate this.

Rich Homberg: The 5 Things Today’s Radio Personalities Can Learn from J.P. McCarthy

March 18, 2016

Even though the great J.P. McCarthy is no longer with us, there are lessons that we can learn from him. Rich Homberg provides us five things we can learn.

Test Driving New Ideas

by Fred Jacobs · March 17, 2016

Google has a van that will travel across the country so that it can learn what consumers want. What can radio learn by finding out what listeners want?

The Latest in Dashboard Innovation

by Fred Jacobs · March 16, 2016

Sixty years ago, Chrysler offered a mini turntable in its vehicle dashboards. Ford is now trying to patent a projector and screen for future autonomous vehicles. What is radio’s innovation to stay top-of-mind in automotive vehicles?

Looking For That Breakthrough Benchmark

by Fred Jacobs · March 15, 2016

James Corden of the “The Late Late Show” is doing well with his “Carpool Karaoke” video series. What can radio learn from James and capture radio ratings success with its own breakthrough moment?

There Are Only 13 Facebook Status Updates

by Fred Jacobs · March 14, 2016

Research shows there are just 13 Facebook posts that we keep reading – and rereading and rereading.

John O’Connell: The 5 Biggest Challenges Launching a New Radio Station

March 11, 2016

Veteran PD John O’Connell talks about the challenges and how to overcome them when launching a new radio station.

Pay Attention To That Man Behind the Curtain

by Fred Jacobs · March 10, 2016

Sir George Martin, the “Fifth Beatle,” was the quiet force behind the Fab Four, proving that every great talent needs a knowing coach and mentor.

Blame It On The CD

by Fred Jacobs · March 9, 2016

Kanye West has announced that he won’t produce anymore CDs; his music will only be available through digital streaming. What does this mean for radio?

Giving Auto Disruption A Test Drive

by Fred Jacobs · March 8, 2016

Shared ride services like Uber and Lyft, along with the development of autonomous cars, will change the automotive, radio, and television landscapes.

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