Our founder, Fred Jacobs, offers insights into the latest trends in broadcasting and digital media.
Printed from: https://jacobsmedia.com/blog/ on 11/30/2024
For The Auto Industry, It’s Life In The Fast Lane
The auto industry is in the fast lane, innovating with new dashboard ecosystems like Apple CarPlay and Android Auto. And now vehicles that drive themselves are just around the corner, stimulating the radio industry to rethink some of the “givens,” and reimagine what entertainment and information will look and sound like in the dashboards of the future. We spend a lot of time in this space, and have some fresh observations to share with you.
Read MoreEnding Click Bait
No medium is suffering through more disruption than print. Conde Naste’s artistic genius, Anna Wintour, recently spoke at the Cannes Lions International Festival of Creativity. She offers four great lessons about breaking through the norms to truly stand out in a disrupted world.
Read MoreA Tale of Two Pure Plays
Predatory or complementary? Not all streaming radio pure plays are the same. And that contrast has never been more apparent than watching how Spotify and Pandora are approaching their sales marketing – against radio.
Read MoreUK Radio’s Reach: 1 Person
In US, radio’s story is all about its 93% reach. In the UK, they’re trying something different. They’re creating ad campaigns designed to reach just ONE person. It’s strategic, it’s innovative, and it just might work.
Read MoreClassic Rock’s “Power of Now”
Every music radio format grapples with the notion of keeping its music fresh. Musicologist Sean Ross calls it “the power of now,” and for Classic Rock, it’s not just a challenge but an opportunity. Last week, three of Classic Rock’s Mt. Rushmore bands were in the news – Led Zeppelin, AC/DC, and the Stones. Here’s how that triumvirate proved the format’s “power of now.”
Read MorePublic Radio Needs Garrison Keillor
Garrison Keillor’s departure from “A Prairie Home Companion” is more than just about who will replace him. It’s about how public radio will replace his innovativeness during a time when creative new ideas are in short supply.
Read More
Top 5 Reasons Radio Should Attend Podcast Movement
Podcasting has become a buzzword in radio, but many broadcasters are still trying to get their heads around on-demand audio – how to create it, market it, and monetize it. Podcast Movement conference do-founder, Jared Easley, writes this week’s JacoBLOG “Guest List” feature with 5 reasons why radio should be in attendance in Chicago next month. .
Read MoreBREAKING NEWS: Without Cars, Radio Would Be Dead
Two recent news headlines strongly suggest radio’s days of dominance in cars are numbered. In fact, radio has challenges in a space that was once its domain. But smart, strategic industry initiatives are needed now to ensure broadcast radio’s future in cars, and it starts with broadcasters speaking in one voice. This is a key issue for radio, and we’re glad to be a part of it.
Read MoreThe Marketing Magic of the “Single Line”
Apple may be famous for its iconic gadgetry, but a peak behind the Cupertino curtain reveals their marketing prowess often boiled down to coming up with that single line they could build campaigns around – like “There’s an app for that.”
Read MoreWhat’s So Funny?
By now, virtually everyone’s seen Candace Payne’s Facebook Live video, “Chewbacca Mom.” This viral video has generated millions of views, and has made her a pop culture star. Today’s post explores 7 reasons why we laugh at this stuff, and how we can harness those qualities on personality radio shows.
Read MoreNTSI (Non-Traditional Swimsuit Issue)
It took them more than 50 years, but Sports Illustrated is finally creating a mega-event around its iconic “Swimsuit Issue.” For radio, the need for non-traditional revenue built around station brands has never been more important. Today, we look at radio’s opportunity in the NTR space.
Read MoreBut Does It Come With A Radio?
The automotive world is moving ultra-fast in the tech space. But now word is leaking out that Google co-founder, Larry Page, is personally funding a company hard at work developing the flying car. Shades of George Jetson, we take a look at the confluence of cars and technology.
Read MoreHow Radio Can Get Over The Digital Sales Speed Bump
Yesterday, our blog discussed what it will take for radio companies to become social businesses. Today, the emphasis is on digital sales, and guest blogger Paul Jacobs addresses the speed bump that radio faces in its quest to truly diversify its revenue generation growth.
Read MoreIs Your Company a Social Business?
The radio business is not alone when it comes to disruption. In fact, a new survey of corporate executives reveals more disruption in “media” than in any other category. The way forward is to become a social business, but the road is littered with speed bumps and obstacles. A leading expert believes it all starts from the corner office. Read more here about radio’s best chance to turn the corner.
Read MoreWill Siri & Alexa Kill “All Things Considered?”
A recent article in Slate suggests that voice recognition software and content customization will lead to the death of venerable news magazines like NPR’s “All Things Considered.” But when consumers can choose what they want to hear and want they want to skip, will that lead to FOMO – a fear of missing out? That’s today’s JacoBLOG topic, and we’d love to hear your comments.
Read MoreYour 10-Step Mobile App Checklist
New data from Statistica show that mobile users have an average of only 27 apps on their smartphones. Today, jacapps’ COO, Bob Kernen, gives us a 10-step mobile app checklist, perspective about what it takes to become one of those apps – and stay there. Here’s a great chance to put your mobile app strategy to the test.
Read MoreRock n’ Roll Never Forgets
Here’s a great sitting-at-the-bar-having-a-beer question: Which rock star will historians of the future remember? Or perhaps better put, who IS the face of rock n’ roll? We link a great article from author and pop culturist Chuck Klosterman, and would love to hear your call.
Read MoreThe Three Questions Every CEO Should Be Asking
Ford CEO Mark Fields believes his company is at an “inflection point,” and he’s asking his teams to think about three key questions as they plan and build their company’s future. In fact, they’re great questions for any corporate leader to pose to her management team. How would you answer them?
Read MoreHow Apple Is Spending Its Research Dollars
You can learn a great deal about what a company’s thinking by studying its R&D expenditures. In the case of Apple, their direction is obvious: automotive. In the past two years, they’ve devoted billions of research dollars to automotive, outflanking their spending in the Watch, the iPad, and the iPhone. Here’s what it could mean to radio as the industry fights for its position in the dashboard.
Read MoreHow Are Your Ratings?
Before the holiday weekend, Lori Lewis & Perry Michael Simon offered their words of encouragement to downtrodden PDs. And while cleaning out basement files, I ran across a letter that fellow ABC Radio PD, Alan Burns, sent to me more than 30 years ago. Every PD needs words of encouragement, so here’s my best advice and a little sympathy for programmers everywhere.
Read More- « Previous Page
- 1
- …
- 109
- 110
- 111
- 112
- 113
- …
- 279
- Next Page »
