The Texas Transportation Institute has just come up with the list of cities with the worst traffic problems. Of course, bad traffic translates to great potential for radio. If we have compelling morning shows, and compelling jocks and programming throughout the day, there’s unlimited opportunity. And probably damn good markets in which to buy billboards along those clogged highways.
- Los Angeles, Long Beach, Santa Ana, Calif.
- San Francisco, Oakland, Calif.
- Washington, D.C.
- Atlanta
- Houston
- Dallas, Fort Worth, Arlington, Tex.
- Chicago
- Detroit
- Riverside, San Bernardino, Calif.
- Orlando, Fla.
- San Jose, Calif.
- San Diego
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Greg Gillispie says
Good point about the billboards, but in many cities there are few if any billboards – or at least visible billboards due to trees, buildings, etc. – inside the parimeter. But…posting billboards along the highway from the ‘burbs to the parimeter can have impact. Now…are you old enough to remember the Burma Shave signage concept…
Taxi Driver says
Hey, wait a freakin’ minute! Where’s NEW YAWK CITY?! You tryin’ to tell ME dat it ain’t even in da Top 10? Fuhgeddaboudit!
🙂