The Texas Transportation Institute has just come up with the list of cities with the worst traffic problems. Of course, bad traffic translates to great potential for radio. If we have compelling morning shows, and compelling jocks and programming throughout the day, there’s unlimited opportunity. And probably damn good markets in which to buy billboards along those clogged highways.
Los Angeles, Long Beach, Santa Ana, Calif. - San Francisco, Oakland, Calif.
- Washington, D.C.
- Atlanta
- Houston
- Dallas, Fort Worth, Arlington, Tex.
- Chicago
- Detroit
- Riverside, San Bernardino, Calif.
- Orlando, Fla.
- San Jose, Calif.
- San Diego
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Good point about the billboards, but in many cities there are few if any billboards – or at least visible billboards due to trees, buildings, etc. – inside the parimeter. But…posting billboards along the highway from the ‘burbs to the parimeter can have impact. Now…are you old enough to remember the Burma Shave signage concept…
Hey, wait a freakin’ minute! Where’s NEW YAWK CITY?! You tryin’ to tell ME dat it ain’t even in da Top 10? Fuhgeddaboudit!
🙂