What will kids do this summer when the schools let out next month? According to Toys ‘R’ Us, a big trend is "Backyard Bands," spurred on by the success of brilliantly marketed concepts like Disney’s Jonas Brothers.
The idea is kids yearn to be Rock stars (thank Reality TV for that), and toy manufacturers are stepping up with a series of DVDs and special instruments so they can learn how to play. While Rock Band and Guitar Hero are great videogames, actually learning how to play the drums or the guitar is what these cool new toys are all about. There’s the 5-Piece Drum Set from First Act, found only at Toys ‘R’ Us, the Essential Rock Guitar DVD from Alliance, and the LK-100 keyboard from Casio – just a few of the devices and gadgets for kids who love to emulate their favorite Rock stars from today – and the past.
There’s more than a summertime contest here for Rock and Classic Rock stations. We have long encouraged stations to put together "Take Your Kid To A Classic Rock Concert" series. Now, it’s about forming a backyard band. For formats that often struggle to attract new and younger audiences, we should take a page from the Disney model, and reflect a trend that is happening right before our very eyes.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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