Every media company today needs to be a multimedia company. Here’s how I build a video studio for my (formerly audio only) podcast.
Read MoreQuestion: Audio or Video? Live or Virtual Events? Answer: All of the Above.
For too long, radio has responded to the rise of new digital platforms with piecemeal bolt-on solutions that ultimately require a lot more work. There’s a smarter way.
Read MoreThe Most Important Question You Can Ask People Who Come to Your Website
This is the single most important questions you can ask people who visit your radio station’s website.
Read MoreHow to Use Instagram’s Highlights to Drive Traffic to Your Radio Station’s Website
Convert the Story Highlights on your Instagram profile into buttons to encourage your fans to take specific actions.
Read MoreHow to Declutter the Sub-Menus on Your Radio Station’s Website
Many radio station websites rely too heavily on crowded sub-menus, which makes for a miserable user experience. Here’s how to fix it.
Read MoreHow to Spotlight Your Listeners Using Social Media
Radio stations can build community by using their social media accounts to spotlight audience members. Here’s how to do it.
Read MoreHow to Use RSS Feeds to Create a Free Radio Show Prep Service
This tutorial will show you how you can create a free, customized radio show prep service using RSS feeds to combine local and national sources of content.
Read MoreCommunity Building: Understanding the Metrics, Tools, and Opportunities
A Community Building strategy has four distinct components, each with their own tools, metrics, and revenue opportunities.
Read MoreA Checklist for Your Radio Station’s Big Event Webpage
If your radio station hosts a big revenue-generating concert or event, review this checklist before posting it on your website.
Read MoreRadio: Here’s a Digital Blueprint for Building Community
How can radio stations build a community? Here’s an example.
Read MoreHow Radio Air Talent Can Rediscover Their Creativity During The Pandemic
A few years ago, talent coach Randy Lane told me he recommends this book to on-air personalities. It’s perfect for the pandemic.
Read MoreThe Difference Between an Audience and a Community — And What It Means For Broadcasters
Broadcasters typically focus on building audiences. But the rise of a new class of digital tools opens the door to community-building.
Read MoreYour Radio Station’s Events Need Virtual Backup Plans
We all hope for a return to normalcy this year, but crossing your fingers and hoping for the best is not a sufficient strategy.
Read MoreMy Best Digital Tips: Omicron Edition
As we head into 2022, we are facing yet another surge in the COVID-19 pandemic. So let’s revisit some digital tips for dealing with it.
Read More7 Ways to Clean Your Radio Station’s Digital House During Downtime
During the holiday lull, take advantage of the extra time to review these components in your radio station’s digital strategy.
Read MoreWhy Your Radio Station Should Use ‘Thank You’ Webpages
If your website drives people to another site to buy tickets, make a donation, or sell merch, use Thank You pages to track what’s happening.
Read More7 Mistakes Radio Station Website Menus Make That Alienate Listeners
Radio station websites often make these mistakes in their main menus. Learn how you can avoid them.
Read MoreWhere Does Your Radio Station’s Data Live?
Some radio stations can’t create digital campaigns that effectively target listeners because their database is spread across multiple platforms.
Read MorePay Attention to Your Audio Habits Over the Holiday Weekend
As your regular routine is disrupted by the long holiday weekend, you will make choices about your audio listening. Pay attention — they could tell you something important.
Read MoreBring Your Radio DJs Together to Show Gratitude This Thanksgiving
This Thanksgiving, your radio station’s airstaff can express their gratitude in a special treat for your listeners.
Read More- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- …
- 27
- Next Page »
