Radio broadcasters will get more out of their email marketing if they keep the emails short and encourage listeners to click links to their website.
Read MoreHow to Invite Potential Advertisers to Schedule a Meeting With Your Radio Station’s Sales Team
Many radio station websites ask potential advertisers to send a blind email. Using an appointment scheduling platform can increase revenue.
Read MoreThree Places to Hire Freelancers for Digital Tasks
From time to time, your radio station may need a little extra digital help. When this happens, hire a freelancer through one of these sites.
Read MoreHow to Use Artificial Intelligence to Write Blog Posts (Even If You’re a Radio DJ!)
New artificial intelligence tools are making the blogging process faster, easier, and more effective. This presents an opportunity for radio stations.
Read MoreHow to Write a Social Media Policy for Your Radio Station
Here are some tips for creating a clear social media policy that will set expectations and keep everybody on your radio station airstaff on the same page.
Read MoreRethinking Your Webinar Strategy
Webinars are a tried-and-true tactic for generating qualified leads, but as we all grow sick of our screens in the wake of the pandemic, they need to be reinvented.
Read MoreI Built a Television Studio. Here’s How I Did It.
Every media company today needs to be a multimedia company. Here’s how I build a video studio for my (formerly audio only) podcast.
Read MoreQuestion: Audio or Video? Live or Virtual Events? Answer: All of the Above.
For too long, radio has responded to the rise of new digital platforms with piecemeal bolt-on solutions that ultimately require a lot more work. There’s a smarter way.
Read MoreThe Most Important Question You Can Ask People Who Come to Your Website
This is the single most important questions you can ask people who visit your radio station’s website.
Read MoreHow to Use Instagram’s Highlights to Drive Traffic to Your Radio Station’s Website
Convert the Story Highlights on your Instagram profile into buttons to encourage your fans to take specific actions.
Read MoreHow to Declutter the Sub-Menus on Your Radio Station’s Website
Many radio station websites rely too heavily on crowded sub-menus, which makes for a miserable user experience. Here’s how to fix it.
Read MoreHow to Spotlight Your Listeners Using Social Media
Radio stations can build community by using their social media accounts to spotlight audience members. Here’s how to do it.
Read MoreHow to Use RSS Feeds to Create a Free Radio Show Prep Service
This tutorial will show you how you can create a free, customized radio show prep service using RSS feeds to combine local and national sources of content.
Read MoreCommunity Building: Understanding the Metrics, Tools, and Opportunities
A Community Building strategy has four distinct components, each with their own tools, metrics, and revenue opportunities.
Read MoreA Checklist for Your Radio Station’s Big Event Webpage
If your radio station hosts a big revenue-generating concert or event, review this checklist before posting it on your website.
Read MoreRadio: Here’s a Digital Blueprint for Building Community
How can radio stations build a community? Here’s an example.
Read MoreHow Radio Air Talent Can Rediscover Their Creativity During The Pandemic
A few years ago, talent coach Randy Lane told me he recommends this book to on-air personalities. It’s perfect for the pandemic.
Read MoreThe Difference Between an Audience and a Community — And What It Means For Broadcasters
Broadcasters typically focus on building audiences. But the rise of a new class of digital tools opens the door to community-building.
Read MoreYour Radio Station’s Events Need Virtual Backup Plans
We all hope for a return to normalcy this year, but crossing your fingers and hoping for the best is not a sufficient strategy.
Read MoreMy Best Digital Tips: Omicron Edition
As we head into 2022, we are facing yet another surge in the COVID-19 pandemic. So let’s revisit some digital tips for dealing with it.
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