A usability test will show you whether or not visitors to your radio station’s website have trouble performing specific tasks. Here’s how you can conduct one.
Read More5 Takeaways From Podcast Movement 2022
Podcast Movement 2023 is a wrap! If you missed it, here are five takeaways from the podcasting conference in Dallas.
Read MoreYou’re a Radio DJ. You’ve Lost Your Job. How to Take Control of Your Online Presence.
Your fans and potential employers will go online to find you. Here’s what you need to do to make sure they can find you on the internet.
Read MoreHow Your Radio Station Can Accept Donations Through Venmo and The Cash App
Radio listeners are increasingly using peer-to-peer mobile payment apps like Venmo and the Cash App. Your station can, too!
Read MoreHow to Use Webinars as Part of Your Radio Station’s Sales Strategy
Webinars can be a powerful tool for radio broadcasters looking to generate more sales leads. Here’s how to incorporate them into your station’s strategy.
Read MoreHow Radio Stations Can Use QR Codes
The COVID-19 pandemic has driven more people to use QR codes. Here are some ways that your radio station can use this technology.
Read MorePodcasting Has a Privacy Problem
Podcasters haven’t figured out how to make money without invading the privacy of their listeners. And Apple may put an end to it.
Read MoreHBO’s “Hacks” Offers an Important Lesson for Radio Air Talent
HBO’s Hacks is a show about an aging entertainer struggling with a changing industry landscape. And it offers sage advice for radio DJs.
Read MoreHave You Searched For Your Radio Station in the App Stores Lately?
When is the last time you looked up your radio station in the mobile app stores? Somebody could be infringing upon your station’s brand name and you might not know it.
Read MoreRadio Program Directors Should Know These Digital Stats for Their Stations
We now have the ability to measure a ton of digital data points, but they aren’t all equally important. Here are four you should know.
Read MoreRethinking the Radio Station Promotions Kit for the Digital Age
In a digital world, radio stations need to pack their on-site promotional kit with some new tools. Here’s what you should consider.
Read MoreWhy You Should Segment Your Radio Station’s Email Campaigns
Most radio stations send the same emails to everyone in their database. But tailoring emails to audience segments improves performance.
Read MoreVox Examines the TikTok-to-Spotify Pipeline
Watch this fantastic video from Vox examining the TikTok-to-Spotify pipeline and how it is changing the music industry.
Read MoreAmazon Has Made It Easier for Radio Stations to Build Alexa Skills
Amazon has simplified the process for radio stations to create skills for Alexa with their new RSK, or “Radio Skills Kit.” Here’s what you need to know.
Read MoreWhy You Should Fill Your Website With Text, Not Your Emails
Radio broadcasters will get more out of their email marketing if they keep the emails short and encourage listeners to click links to their website.
Read MoreHow to Invite Potential Advertisers to Schedule a Meeting With Your Radio Station’s Sales Team
Many radio station websites ask potential advertisers to send a blind email. Using an appointment scheduling platform can increase revenue.
Read MoreThree Places to Hire Freelancers for Digital Tasks
From time to time, your radio station may need a little extra digital help. When this happens, hire a freelancer through one of these sites.
Read MoreHow to Use Artificial Intelligence to Write Blog Posts (Even If You’re a Radio DJ!)
New artificial intelligence tools are making the blogging process faster, easier, and more effective. This presents an opportunity for radio stations.
Read MoreHow to Write a Social Media Policy for Your Radio Station
Here are some tips for creating a clear social media policy that will set expectations and keep everybody on your radio station airstaff on the same page.
Read MoreRethinking Your Webinar Strategy
Webinars are a tried-and-true tactic for generating qualified leads, but as we all grow sick of our screens in the wake of the pandemic, they need to be reinvented.
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