If your radio station wants to start using Facebook Live, the new live video broadcasting feature, here are some examples for inspiration.
Read MoreHow Your Radio Station Can (Properly) Hijack Twitter Hashtags
Here’s how you can use Twitter hashtags to engage listeners around events happening in your radio station’s market.
Read More4 Ways to Improve the First 60 Seconds of Your Podcast
At the Podcast Movement conference, a panel of broadcasting experts revealed the secrets to engaging listeners at the opening of your podcast.
Read MoreFacebook Has Changed Its Algorithm. Here’s What Your Radio Station Should Do.
Facebook has changed the algorithm that determines what content shows up in users’ newsfeeds. Here’s what radio stations should do about it.
Read MoreTop 5 Reasons Radio Should Attend Podcast Movement
Podcasting has become a buzzword in radio, but many broadcasters are still trying to get their heads around on-demand audio – how to create it, market it, and monetize it. Podcast Movement conference do-founder, Jared Easley, writes this week’s JacoBLOG “Guest List” feature with 5 reasons why radio should be in attendance in Chicago next month. .
Read MoreHere’s What Your Radio Station Should Be Sharing on Social Media
How do you get the most out of social media? Use it with a Content Marketing strategy. Which content do you share on social media? Follow the 4-1-1 Rule.
Read More7 Tips for Radio Stations Using Facebook Live
Facebook Live allows you to broadcast live video to your followers. Here are tips to help you incorporate it into your radio station’s digital strategy.
Read MorePodcast Listenership Is Growing Because of Google
Many people predicted podcast listening would explode when Google finally embraced the medium. New research from Blubrry suggests that may be happening.
Read MoreIs the Name ‘Podcasting’ Hurting the Medium’s Growth?
In the podcasting world, there are two types of people: Those who hate the word ‘podcasts,’ and those who don’t. We invited them to debate the use of the term.
Read More5 Ways to Dip Your Radio Station’s Toe into the World of Podcasting
Want to get your radio station involved in podcasting but not ready to launch your own? Here’s how you can learn about the world of podcasts.
Read MorePlease Recycle. It Increases Your Radio Station’s Web Traffic.
You can drive more traffic to your radio station’s website by automatically re-sharing it on social media weeks or months after it was originally published.
Read MoreThe Importance of Asking: How to Grow Your Radio Station’s Email List
There are lots of ways to grow your radio station’s email list, but you might be surprised by how simple the top method is.
Read MoreHow to Launch a Successful Radio Station Blog
Content should be at the heart of your radio station’s digital strategy. This means you’ll need a station blog. Here’s how you can get it off the ground.
Read MoreGoogle is Now Officially in the Podcasting Game
Google has launched a new podcast directory as part of Google Play Music. Will it be a game changer for podcast listening?
Read MoreRadio Broadcasting Study Shows That It’s An On-Demand World
Radio broadcasting study suggests that as audiences come to expect video on-demand, they will also want audio on demand.
Read MoreHow the Sharing Economy Could Disrupt Radio Voiceover Talent
New “sharing economy” companies like Uber and AirBnB are dramatically disrupting established businesses. Could these crowdsourcing startups also disrupt radio? Maybe they already have…
Read MoreIn the Age of Social Media, CEOs and Managers are Public Personalities Too
On-air talent are not the only public personas at radio stations anymore. In the social media age, CEOs, GMs, and Program Directors are public figures, too.
Read MoreIncrease Your Website Traffic with Guest Blogposts: A Case Study
Reading your radio station’s audience to “hear hit a record” is a lot like listening to your audience to discover guest blogging opportunities. Here’s an inside look at how it’s done.
Read MoreHow to Reduce the Bounce Rate on Your Radio Station’s Website
Are your radio stations’ website visitors sticking around? Or are they leaving right away? Here’s how you can reduce your website’s bounce rate.
Read MoreSet Yourself Up to Measure Your Own Social Media Questions
Want to know how to use social media most effectively? Here’s how you can set up small experiments to see what works best for your radio station.
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