Norm Pattiz, the CEO of PodcastOne and the man who turned Westwood One into a radio syndication empire, talks about the radio broadcasting industry.
ListenIn the Podcasting World, Apple is the 800-Pound Gorilla
Here’s why Apple’s iTunes and Podcasts app dominate the world of podcasting.
Read MoreRethinking Podcasting for Radio
When we hired Seth Resler about 100 days ago, I had podcasting in the back of my mind. Seth is an unabashed fan of podcasting, and is eager to see it grow. Our experience in public radio programming, research, and consulting suggested a big opportunity in this space, and hey, I listened to Serial, too. […]
Read MoreWorldwide Radio Summit Podcast: Fred Jacobs, President Of Jacobs Media
Fred Jacobs, the President and Founder of Jacobs Media, discusses the state of the radio broadcasting industry backstage at the 2015 Worldwide Radio Summit.
ListenHow Your Radio Station Should Think About Podcasting
Should your radio station be podcasting? Here are some factors to consider.
Read MoreWorldwide Radio Summit Podcast: Jeff Smulyan, CEO of Emmis
Jeff Smulyan, is the founder, CEO, and Chairman of Emmis Communications. He discussed his broadcasting career at the 2015 Worldwide Radio Summit.
ListenGenerating Sales Leads with Content Marketing: Where to Start
How can your radio station use a content marketing strategy to generate more sales leads? Here’s where to start.
Read MoreAn Introduction to Content Marketing for Radio Broadcasters
Radio broadcasters can pull all of their different digital tools together into a single coherent plan by using a Content Marketing strategy. Here’s how it works.
Read MoreYour Radio Station’s Clients Are Asking for You Online
When potential clients want to know more about radio advertising, they turn to the internet for answers. Your station needs to meet them there.
Read MoreThe Way Companies Buy Radio Advertising Has Changed. So Should You.
The internet has changed the way companies make decisions about where to spend their advertising dollars. Your radio station needs to adapt.
Read MoreIt’s A Movement
In May, when we hired Seth Resler – our Digital Dot Connector – he told us that his background, experience, and interest in podcasting would be of value to both Jacobs Media and jācapps clients. He was right. Seth has been deep into podcasting for five years now – and his area of interest just happens to […]
Read MoreUsing Content Marketing to Generate More Sales Leads for Your Radio Station
You can use a Content Marketing strategy on the web to generate more sales leads for your radio station. Here’s how.
Read MoreUse Google Analytics to Measure Your Radio Station Website’s Performance
Here’s how you can use Google Analytics to measure the success of your radio station website’s performance.
Read MoreContent Management Systems and Password Lists for Radio
To set up your radio station website to execute a Content Marketing strategy, start by selecting a content management system and compiling a master password list.
Read MoreApple Drops a Beats
Apple has introduced Apple Music featuring an online radio station called Beats 1. Here are our first impressions.
Read MoreTo Podcast Or Not To Podcast?
Since Seth Resler – our Digital Dot Connector – joined us last month, we’re already learning a great deal from him about content creation, and radio’s unique opportunity to create new assets that can drive web traffic as well as build brands. Seth writes a weekly column for All Access called “Next Steps” – a […]
Read MoreIntroducing Our New Digital Dot Connector, Seth Resler
Seth Resler, the Digital Dot Connector at Jacobs Media Strategies, helps broadcasters with their online strategies.
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