Email marketing can be an incredibly powerful tool for radio stations…but only if it’s used correctly. Is your station making these mistakes?
Read MoreWorldwide Radio Summit Podcast: Talent Coach and Author Valerie Geller
Valerie Geller, radio talent coach and the author of Beyond Powerful Radio, talks to Seth Resler at the 2017 Worldwide Radio Summit in Hollywood.
Listen10 Pieces of Sales-Related Content That Should Be on Your Radio Station’s Website
Is your radio station struggling to generate leads? Here are 10 ideas for pieces of content that can help jumpstart your lead generation process.
Read MoreWorldwide Radio Summit Podcast: Radio Futurologist James Cridland
Radio Futurologist James Cridland talks about what broadcasters can expect in coming years at the 2017 Worldwide Radio Summit.
Listen5 Things to Remember When Repurposing Your Radio Station’s On-Air Content as Podcasts
Most radio stations begin podcasting by repackaging their on-air content as an on-demand show. Here are five things to remember when time-shifting audio.
Read MoreWorldwide Radio Summit Podcast: Lori Lewis of Cumulus & Westwood One
Lori Lewis, VP of Social at Cumulus and Westwood One, talks about how radio stations are using social media a the 2017 Worldwide Radio Summit.
ListenReview These 8 Digital Places Where Listeners Interact With Your Station
These days, listeners can interact with your radio station in many different places. When’s the last time you reviewed them with a fresh pair of eyes?
Read MoreWorldwide Radio Summit Podcast: Mark Pennington of WRIF Detroit
Mark Pennington, Program Director of Detroit rock radio station WRIF, sat down with Seth Resler at the 2017 Worldwide Radio Summit.
ListenThe Email Metrics Every Radio Station Should Track
Every radio station should review their email marketing metrics on a regular basis. Here’s what to look for in these numbers.
Read MoreHow to Use Twitter to Engage with Influencers in Your Radio Market
Social media isn’t just a tool for reaching listeners; your radio station can also use it to engage with other leaders in your community. Here’s how.
Read MoreThe Hidden Rock Stars of the Podcasting World
Podcasting is an exciting new world but it’s unfamiliar to most radio broadcasters. There’s a lot to be learned by building relationships with podcasters. In today’s guest post, Jacobs Media’s Seth Resler talks about how broadcasting and podcasting are coming together.
Read MoreSubmit Your Radio Station’s Podcast to These Seven Directories
To make it easy for listeners to find your radio station’s podcast, submit its RSS feed to these podcast directories.
Read MoreThis One WordPress Plugin Is Responsible for 16% of Our Website Pageviews
We use a Wordpress plugin to automatically reshare our evergreen content on social media — and it’s responsible for 16% of our total pageviews!
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KNDD’s Gregr: 5 Ways Podcasting Has Made Me A Better Broadcaster
Gregr is he morning show DJ on 107.7 KNDD – The End in Seattle. In today’s “Guest List” feature, he talks about how podcasting has taught him how to be a better broadcaster. better broadcaster.
Read MoreHow to Add a Cover Video to Your Radio Station’s Facebook Page
Facebook now allows business pages to use videos in place of cover photos. Here’s how you can add one to your radio station’s page.
Read MoreSocial Media Is for Traffic Spurts. Google Is the Gift That Keeps on Giving.
When it comes to driving web traffic, many radio stations focus on social media. But over the long haul, search engines can have a major impact.
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5 Ways On-Air Personalities Can Extend Their Brands Beyond Radio
Mignon Fogarty is a podcasting superstar. She’s host of the immensely popular Grammar Girl podcast as well as the founder of the Quick and Dirty Tips podcast network. In today’s “Guest List,” Mignon shares 5 multimedia tips to help air personalities grow their brands – beyond radio.
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Professor Dave Whitt: 5 Reasons Why It’s Important to Teach Popular Music History
A class on U2? What are they teaching kids in college these days? Dave Whitt is a college professor who gives us 5 truly good reasons why teaching popular music history at the college level is important.
Read More13 Things to Listen For When Listening to Podcasts for Inspiration
When setting out to launch your own podcast, it’s helpful to listen to others for inspiration. Here are some of the elements to pay attention to.
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Chris Peterson: 5 Podcasting Predictions
Chris Peterson, Senior VP of Podcasting for iHeartRadio, oversees the platform’s podcast strategy. He has a great vantage point to know where podcasting is moving, and why it matters. Here’s what he’s predicting for the podcasting space.
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