2017: Episode 2
Lori Lewis is the VP of Social at Cumulus and Westwood One and the author of the Merge column for All Access. Prior to that, she was the Director of Digital and Social Strategies here at Jacobs Media. She sat down with Seth Resler at the 2017 Worldwide Radio Summit to talk about how radio stations are using social media, what analytics she considers most important, and she approaches the monetization of social networks.
Learn more about the Worldwide Radio Summit.
Produced by James Clausen. Special thanks to Joel Denver and Matt Shapo of All Access.
Digital Dot Connector at Jacobs Media Strategies
Seth Resler is a 25-year broadcasting and podcasting veteran who worked on the mic and behind the programming desk at radio stations in New York City (WXRK), Boston (WBCN), Seattle (KNDD), St. Louis (KPNT), Providence (WBRU), and Silicon Valley (KEZR) before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Seth is currently the Vice-Chair of the Michigan Association of Broadcasters Foundation. He is also the founder of Community Marketing Revolution.
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