As more radio companies build public-facing corporate brands, how should they balance this with their station brands?
Read More4 Things You Can Remove From Your Radio Station’s Homepage
Many radio stations’ homepages are cluttered with unnecessary elements. Improve your station’s digital strategy by removing these items.
Read MoreHow to Write an Automated Onboarding Campaign for Your Email Database
Set up an automatic email onboarding campaign to welcome your listeners when they subscribe to your email database.
Read MoreUsing Virtual Events as Part of a Community Building Strategy
Virtual events can be a powerful tool for broadcasters looking to build community. Here’s how to use them.
Read More8 Mistakes Radio Stations Make With Their Mobile Apps
Our sister company, jācapps, has built over 1,400 mobile apps for radio stations. Over the years, we’ve seen some errors to avoid.
Read MoreIn Defense of Prize Pigs
Broadcasters tend to look down their noses at the Prize Pigs who show up to every station event. Maybe we shouldn’t…
Read MoreWhen Your Radio Station Should (And Should Not) Use AI
AI was a hot topic at the 2023 NAB Show in Las Vegas. Will it help or replace broadcasters? How can and should we use it? Here are some suggestions…
Read More3 Ways That Your Radio Station Can Capture Email Addresses at Events
On-site appearances a great place for radio stations to capture the email addresses of their listeners. Here are three ways to do it.
Read MoreWebsite Forms: When to Use Checklists, Dropdown Lists, or Radio Buttons
An improperly designed form can dramatically decrease the amount of data you can gather from your audience. Here are some tips for creating usable forms.
Read MoreWhat Is A Community Manager And Does Your Radio Station Need One?
Businesses in other industries often employ Community Managers. Should your radio stations have a Community Manager?
Read MoreWhat Is A Community Manager And Does Your Radio Station Need One?
In radio, we often talk about the audience as if it’s a community. In today’s blog post, Seth Resler turns this idea of it side and describes how radio could truly benefit by creating true communities.
Read MoreHow to Use AI to Impersonate Celebrity Voices (And Why You Probably Shouldn’t)
New AI tools make it possible to synthesize the voice of any celebrity. But should radio broadcasters use them?
Read MoreRethinking Radio Station Swag in Light of Social Identity
What if the way radio stations think about swag is all wrong? Here’s why stickers and T-shirts may be more important than you realize.
Read MoreRethinking Radio Station Swag in Light of Social Identity
Radio swag has become a throwaway item for most radio stations these past few decades, the first item cut from every budget. In fact, many stations have totally put the brakes on producing branded T-shirts, hats, and other stuff because they feel it has no ROI. Jacobs Media’s Seth Resler has gone to school on this topic, and reached the conclusion that station swag is an undervalued community building tool that can build brands and social identity. Today’s post makes a great point — for radio, it’s more than just growing your listeners. It’s about giving them the opportunity to make a statement about who they are and what they stand for.
Read MoreWhat Are the Goals of Your Radio Station’s Website?
What do you want listeners to do when they come to your radio station’s website? It’s important to define explicit goals. Here are some suggestions.
Read MoreRadio Prizes That Are Worthless But Priceless
A prize from a radio station can have a lot of meaning to listeners, even if it doesn’t have a lot of monetary value. Here are some examples.
Read MoreThird-Party Cookies Will Be Eliminated. Broadcasters Could Lose Billions. Here’s What You Need to Know.
Technological and legal changes to how radio stations can use data could result in billions of dollars of lost revenue. The NAB has a new report on the topic. Here’s a closer look.
Read MoreHow Do You AI-Proof Your Radio Station (and Your Radio Career)? Build Community.
Worried that your radio station (or your radio career) will be derailed by AI-generated content? Here’s how you can stay ahead of the game.
Read MoreRethinking Contests: What Motivates Your Radio Station’s Most Passionate Listeners?
Radio relies on contesting more than any other medium. But do they really motivate people to listen? Maybe it’s time to reconsider.
Read MoreRethinking Contests: What Motivates Your Radio Station’s Most Passionate Listeners?
In radio, we’ve always been big believers in conventional wisdom – that is, “the way we’ve always done it.” Take contests, for example. Radio relies on contesting more than any other medium does. But do they really motivate people to listen? Perhaps they once did, but are they still effective ways to grow ratings, audience, and brands? Maybe it’s time to reconsider.
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