It’s the Best of JacoBLOG week, and we’re starting with a post from nearly a year ago. Back in January, we marveled at Ryan Seacrest success in radio – and beyond. Here are 10 reasons why he’s in a class by himself and how any personality can take away great lessons from Seacrest’s career philosophy.
Read MoreHave Yourself A Fair Dinkum Christmas
Every year, homeowners around the globe try to outdo each other with elaborate Christmas lighting designs. Some enjoy going that extra mile of setting them to music. And for some reason, there’s one song that keeps showing up year after year as the soundtrack to many of these lighting extravaganzas. Go figure.
Read MoreIt’s A Small Radio World After All
A group from the Netherlands has created Radio Garden, a website that hopes to bring together radio stations from all over the globe. Your stations can be a part of the Radio Garden as well.
Read MoreA Radio Brush With Fame: Zsa Zsa Gabor
It was quiet this past weekend until Sunday night when the world learned of the untimely passing of Zsa Zsa Gabor.
Read MoreThe Digital Butler Did It
Since the dawn of the Internet, we’ve had the desire for all our questions to be answered. With the Amazon Echo and Google Home, that wish may come true. What are the implications of voice command technology on how consumers entertain themselves at home? And how might that spell opportunity for broadcast radio, a medium that has lost share on the home front?
Read More6 Good Reasons Why Radio Needs Social Media
There’s a lot of anger and vitriol these days in the social media space. But there’s never been a better time for radio to embrace and excel at social media. Today’s post offers up 6 key reasons why radio – its personalities and its brands – can benefit by implementing a smart social media strategy.
Read MoreThis Week’s Stories: A Day In The Life Of YouTube, Starbucks Is Storytelling, And A Cool New Holiday Game
Before heading out to the mall, check out this week’s “Catching Up Over Coffee” stories, our new Sunday morning feature. We’ve picked out 5 interesting articles. If you only read one, check out “A Day In The Life of YouTube.” Thanks, and have a great week.
Read MoreGreg St. James: 5 Lessons Radio Can Learn From C-SPAN
C-SPAN is a great media success story. They’re a non-profit, private, commercial-free media platform dedicated to showing us how the government works in its rawest, unvarnished form. Former rock radio jock, Greg St. James, has been a C-SPAN voice talent for more than a decade. In today’s “Guest List,” Greg gives us the 5 things he’s learned about radio from his C-SPAN experience. It’s a good one.
Read MoreYour Second Office…On Wheels
General Motors CEO, Mary Barra, recently observed the automotive industry will undergo “more change in the next five years than we’ve seen in the last 50 years.” That means autonomous cars may be coming sooner than anyone thought. And of course, that has game-changing implications on the radio business. As we prepare for CES in Vegas, that’s the topic of today’s blog post.
Read MoreWhat Radio Personalities Can Learn From Facebook Data
A look at the most-shared stories on Facebook in 2016 speaks volumes about what works in personality radio. We broke down these viral stories themes. See if you agree with our categories and our perspective about how much social sharing and great radio bits have in common.
Read MoreIf Vinyl Can Make A Comeback…
In the UK, sales of vinyl records have now surpassed digital music revenue. And the hardware that plays vinyl – turntables – is experiencing a renaissance. Millennials are driving this unlikely turnaround, causing us to ask the question: Why not AM/FM radios?
Read MoreThis Week’s Articles: Trans-Siberian Orchestra, “Connected Cars,” Show Opens, & The Year In Streaming
Welcome to a Sunday morning. Here are the articles and stories we hope match up nicely with your Sunday regimen. As always, your feedback is welcome. 1, How The Trans-Siberian Orchestra Works They’ve been at it for 17 years now and going strong. This year, the tour encompasses 61 cities and 105 shows. Last year, […]
Read MoreThe Power of “First Principle” Thinking
Today’s post focuses on the power of “first principal” thinking – a way for a strategic team to identify and solve a problem, rather than coming up with the answer and working backwards to justify it. For start-ups – including launching a new format – “first principal” thinking should be part of that foundation.
Read MoreHave You “Future-Proofed” Your Brand?”
Legacy media brands are showing signs of wear. Many stations and shows are facing change as upcoming generations of consumers have different habits and sensibilities. Today’s post looks at steps that CNN and public radio are taking to “future-proof” their brands.
Read MoreDrinking Your Way To A Smart Social Media Strategy
Some of the savviest marketers in the social space are alcohol brands. In today’s post, we look at some of their smartest social media campaigns and how they directly apply to the way radio can more effectively market on social sites.
Read MoreAre You A Better DJ Than A Robot?
As AI – or Artificial Intelligence – plays bigger role in the music selection engines of services like Spotify, Pandora, and Google Play Music, how can local broadcast radio continue to compete, resonate, and stay relevant?
Read MoreArticles For Sunday 12/4
We hope you’re enjoying our new Sunday morning feature, “Catching Up Over Coffee.” We’ve exhaustively scanned the Internet to come up with 5 stories to entertain and inform you before you get back to work tomorrow. Enjoy.
Read MoreRadio’s UX Challenge
It’s no longer just about ratings and sales. The yardstick for brands is the UX – or User Experience. And in today’s post, we learn about how to measure and track a station’s UX, whether it’s programming, sales, or event marketing – thanks to LEGO, one of the world’s great consumer brands. Their measurement chart is something any radio station team can emulate and utilize.
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The (Not) Rising Cost Of Radio
Even in these times of low inflation, the cost of entertainment has been sharply on the rise – except for radio. The U.S. Bureau of Labor Statistics has just released a great sales piece for radio.
Read MoreRadio’s “Quiet Ones”
The anniversary of Beatle George Harrison’s death yesterday – the “quiet one” – hardly made a ripple on the radio and in social media. But the legacy of “The Quiet Beatle” is a reminder of the unheralded contributors in our organizations and stations. They’re the focus of our blog post today.
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