Cord cutting — canceling cable TV in favor of on-demand services like Netflix — is disrupting the TV industry. Our “Guest List” focuses on the cord cutting phenomenon and what radio broadcasters should know.
Read MoreIs School (Closings) Out On The Radio?
Radio stations are moving away from carrying those long lists of on-air school closing reports. After all, that info is readily available and easily accessible online and from other sources. That begs the question: are radio traffic reports next?
Read MoreThe Radio Headphone Measurement Problem
Audio is experiencing a Renaissance, whether it’s podcasting, turntables, voice command gadgets, or home sound systems. And headphones are an increasingly popular way to listen. Nielsen has faced many difficult challenges in the past year, but their inability to accurately measure headphone and earbud listening could be the biggest problem they’re facing.
Read MoreWhat Radio Execs Learned At CES
Our group of radio execs who attended our first Jacobs CES/CEO Tour had a lot to say about what they learned at this megawatt convention. We’ve collected their responses for today’s post – fascinating insights about how radio can best maneuver in a changing media and tech ecosystem.
Read MoreI Can’t Find Your Radio Station
One of our key takeaways at CES is that while content is king, distribution is queen – and gaining in importance as consumers rapidly move to new devices, gadgets, and platforms.
Read MoreThis Week’s Stories: The Power of Experiences, Cadillac’s Shared Mobility Experiment, & Zuckerberg for POTUS?
This week’s “Catching Up Over Coffee” has great stories about the growth in Millennial moms, Cadillac’s clever shared mobility program, and how the power of creating great experiences for brands – especially radio stations – matters. Enjoy.
Read MoreKevin Gunn: 5 Tips for Writing Great Radio Commercial Copy
Commercials make up 20% of every broadcast hour, yet most stations pay scant attention to the quality of ads they run. Effective commercial copywriting is an art, and in today’s blog post, we have one of radio’s true experts to tell us how it’s done – and why it matters.
Read MoreWhere Does Radio Fit In The Internet Of Things?
Our trek to CES last week was a lesson in just how quickly the car companies are embracing technology – especially how their vehicles connect to the Internet of Things. The newest innovation? It’s the smart license plate. It’s another indication that connectivity and marketing go hand-in-hand.
Read MoreThe One Thing That Could Transform Your Business
Marketers and programmers are constantly seeking to find the answers that would unlock brand growth. But amid all those questions, it sometimes comes down to discovering that one thing that can be the difference-maker. That’s what Twitter’s Jack Dorsey is trying to do to save his foundering social media platform, and we’re making it a part of Techsurvey13. Here’s the story.
Read MoreConnecting The Dots, Irish Style
The importance of being platform agnostic on the sales side of the building as never been more important. Today’s post takes us to Ireland and a brilliant example of how radio can be combined with other digital assets to create a highly successful campaign. Guinness, not included.
Read MoreCES – A Radio Guy’s Perspective
CES 2017 is now history. In today’s post, we look at the best and brightest from the world’s largest consumer electronics show. This year, we took a tour of broadcasters along with us to experience CES for themselves. Here’s the perspective from a radio guy’s point of view.
Read MoreSheri Lynch: The Top 5 Radio Topics That Get The Phones Ringing
Our “Guest List” features award-winning radio broadcaster Sheri Lynch of “The Bob & Sheri Show,” sharing radio show topics that are sure to get the station’s phones ringing. This is a must-read post for personality shows.
Read MoreHaters Gonna Hate
Is there such a thing as music bullying? Mocking artists has become a common pastime, especialy on social media. And when the king of Facebook – Mark Zuckerberg – took a cheap shot at Nickelback last month, it sparked a controversy that resonated with many of us in radio. We’ve got the Zuckerberg video, as well as a few thoughts about respecting the music and the people who make it.
Read MoreThe Tweeter In Chief
Will the President-elect curtail his Twitter activity after taking the oath of office on January 20th? Unlikely, because he uses Twitter extensively to get his message across. It is truly a window to his soul. Ironically, most CEOs and corporate leaders steer away from social media, choosing other communications formats. As Donald Trump has proved, Twitter can be a powerful tool in which to communicate to investors, employees, listeners, and advertisers.
Read MoreMy 2017 To-Do List
Some people make resolutions in the new year. For me, it’s putting together a to-do list of meaningful items that will advance my career and provide more value to the clients of both Jacobs Media and jacapps. Hopefully, my list will stimulate you to do the same.
Read MoreFour Questions For Radio
Welcome to the new year. Nearly 12 months ago, Paul and I wrote today’s post about some of the key questions facing the radio industry. It’s our final “Best of” post, and we think you’ll find it relevant today, as radio takes that bold leap into the unknowns of 2017. We hope it provides clarification and perspective. We’re back tomorrow with a fresh post for the new year, and look forward to connecting with you soon.
Read MoreWhat The New York Times Can Teach Radio About…Radio
Best of JacoBLOG week continues with a post that ran last spring about how the New York Times is navigating its transformation and reimagination in the Digital Age. It’s been a tough journey as the print industry has been hit especially hard by change and disruption. But through its travails, there are great lessons for the radio industry.
Read MoreHow Are Your Ratings?
As 2016 rapidly comes to a close, we’re replaying some of our best-read posts from the past year. If you’re a PD, the inevitability is death, taxes, and ratings. Today’s “Best of” posit is about about dealing with the last one. Here’s a look back at 8 ways to cope with your ratings as we head into the new year.
Read MoreLiving Off The Edge®
Our “Best of” week continues with the story of The Edge – KDGE – in Dallas. They flipped formats in November after 27 years in Alternative. The story triggered a flood of memories as we recalled a serious legal battle over the trademark, The Edge, that nearly crippled our company. Here’s the previously untold story.
Read More7 Lessons Radio Can Learn From The Untimely Passing Of Prince
Best of the Blog Week continues with a post that recalled the 7 lessons radio can learn from the untimely passing of Prince this past spring. As iconic musicians age, there will be more untimely passings, and it’s essential that local radio is prepared to do its best work during the most trying times. The death of George Michael on Christmas Day makes this post timely – yet again.
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