Much of radio’s angst and consternation these past few years have centered on the dashboards of “connected cars.” But disappearing radios in homes may prove to be an even bigger challenge for the industry. Thanks to the rapid rise of voice command devices like the Amazon Echo, radio may, in fact, emerge as a big winner on the home front.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Did You Forget World Radio Day?
You may have forgotten yesterday was World Radio Day. Or maybe like me, you had no idea it even existed. It’s a day devoted entirely to the celebration of our great medium, and it’s never too late to pay homage to radio and the millions who enjoy it every week.
Read MoreThis Week’s Stories: Picking the music at Starbucks, SNL’s monster ratings, a new social music platform
In this week’s “Catching Up Over Coffee,” we lead with a story about….coffee. How Starbucks chooses the music you hear in their stores is a fascinating one. We’ve also got SNL ratings data (did you watch last night?), as well as a fascinating article about the changing culture in the workforce. This week, we’ve also added estimated reading times for each of our five stories. Have a great Sunday!
Read MoreWalls, Gatekeepers, And Radio
Social media is changing the political landscape. And in the process, social outlets like Twitter and Facebook are changing in the process. Radio and its personalities can learn a great deal from the savvy and strategic use of social media by a growing number of influential politicos.
Read More“Broadcasters Meet Podcasters” At Podcast Movement 2017
At the Podcast Movement conference this summer in Anaheim, Jacobs Media has struck a partnership with the PM team to produce a all-day track designed for radio broadcasters: “Broadcasters Meet Podcasters.” In today’s post, Podcast Movement co-founder, Dan Franks, and I talk about the reasons why this collaboration was a no-brainer, and the importance of bringing broadcasters and podcasters together.
Read MoreWhat Radio Shows Can Learn From Super Bowl Ads
Sunday’s Super Bowl was a record-setter. And many of the ads took on a different flavor or tone, too. What do they say about personality radio show humor, benchmarks, and bits as we enter a very different climate in 2017?
Read MoreRating Radio Ratings
Last night’s Super Bowl is one of those rare must-watch-in-real-time events. So much of TV viewing is occurring on-demand on multiple screens, bolstered by streaming services like Netflix and Hulu. And that’s why the television ratings battlefield is heating up, featuring a new competitor to Nielsen, claiming to measures everything. What about radio? Is it time for the industry to rethink its ratings system, what’s being measured, and by whom?
Read MoreThis Week’s Articles: Alexa goes mainstream, the death of Facebook (?), & the politics of Super Bowl ads
Welcome to Super Sunday and five timely stories about the world of media, tech, and of course, radio. Hopefully, “Catching Up Over Coffee” will provide you with conversation starters for those slow moments in the game. The first story about the rise of the Amazon Echo is this week’s “must read.” Enjoy.
Read MoreSocializing The Super Bowl
For the millions of people in the U.S. tuned into the Super Bowl on Sunday, it’s a chance to use social media to interact with the game and with each other. For brands, it’s an opportunity to make a mark during the most-watched event of the year. But it starts with knowing the social platforms your audience prefers, and devising a smart in-game strategy. Today’s post has new data about what we know about Super Bowl “socializing.”
Read MoreAre You A Radio Station?
Disruptive times demand that brands question their business model. Right now, Ford is undergoing this process, rewriting its own playbook. Today’s post has a preview of their new Super Bowl spot – a clever new statement of purpose that shows they’ve questioned everything. Now, they’re emerging with a new vision about the future of transportation. It’s a message to every industry in a rapidly changing world of business.
Read MoreShould Radio Go Back To School?
Since the dawn of audience ratings, stations have been chasing after diaries and now meters, often getting right down to the neighborhood level. It turns out that many major consumers brands are actively involved in doing just that. And their hyper-local marketing efforts are taking place in local schools. Today’s blog post explores how they’re doing it.
Read More$torytelling $ells
We all enjoy hearing a great story. Now it turns out that a new research study from agency Hill Holiday came to this important conclusion: “Stories move not only people, but they also move product.” We’ve got the “story” in today’s blog post.
Read MoreWhat Mary Richards Has Meant To Radio
The passing of Mary Tyler Moore last week reminded us of how far women have come in the radio broadcasting industry. In company after company, women have attained positions of prominence and leadership. The broadcasting business has grown up since Mary Richards took that job in the WJM-TV newsroom.
Read MoreNew Articles: Why Netflix is profitable while Spotify isn’t, the future of advertising, & the return of protest music
Happy Sunday morning. Here are this week’s articles to get the juices flowing over the weekend. The lead story about why Netflix is making lots of money while Spotify has failed to make a profit should be of interest, along with a podcast feature about the future of advertising. Have a great week!
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Radio’s Most Innovative: KSHE’s Real Rock Museum
Emmis’ KSHE 95/St. Louis is one of the most iconic rock stations in the U.S. To celebrate its golden anniversary, KSHE recently opened the doors to its virtual “Real Rock Museum,” an innovative collection of interviews, memorabilia, and tributes to the city, the station, and rock n’ roll. If you’re looking for an example of quality web content that goes well beyond the tower and transmitter, check out today’s post. Your admission to the KSHE Real Rock Museum is on us.
Read MoreWhere Do The Best Ideas Come From?
We’re bombard with content, articles, and research, but given short attention spans and our frantic pace, we may miss that next big idea. This is the story is how one of those great concepts came to the surface, aided by a unique “digital first” campaign that energized a legacy brand.
Read MoreIs It Time For Radio To Bring Back Its Mascots?
After years on the shelf, the Jolly Green Giant is back, reimagined for a digital age. We list five key advantages to station mascots, a tool that can humanize a radio brand in ways that benefit both programming and sales.
Read MoreListen To The Audience
Mark Zuckerberg’s Facebook has tons of data on its users, but sometimes that takes a back seat to taking the time to listen to your audience.
Read MoreWhy Do Radio Commercials Have To Suck?
If radio is looking for an edge over its digital competitors, it could start with raising its commercial quality game. That’s because Internet advertising is universally abysmal, opening the door for creative radio campaigns and better listener experiences.
Read MoreThis Week’s Stories: Is Pandora On The Road To Ruin, Quantifying Storytelling, & How CEOs Can Make The Digital Transformation
It’s “Catching Up Over Coffee” – our easy to digest list of five cool media stories for your Sunday morning. We lead off with a feel-good story for radio about why Pandora will go the route of once-dominant Nokia, a really nifty infographic on why storytelling works for business, and a Harvard Business Review lesson for CEOs about making the digital transformation. Hope you have a great week.
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