Clorox owns many treasured brand names, including Brita water filters and Burt’s Bees. CMO Eric Reynolds offers branding tips for radio broadcasters.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Radio’s Dilemma: Trump Or Get Trumped
We’re at about the halfway point of President Trump’s first 100 days – an era when personalities, shows, and brands are grappling with how to approach news, entertainment, and humor in this highly charged environment. Here’s how TV and radio stars are approaching their craft…so far.
Read MoreMarketing 101: Why Corona Is Pouring It On
While the rest of the beer industry languishes, Corona is on a roll. Its popular beer is reaping double-digital annual sales growth. Rather than kicking back and taking their foot off the gas pedal, they’re stepping up their marketing efforts and reinvesting in their brand. What a concept!
Read MoreClassic Rock Will Never Die
Rumors of Classic Rock’s demise have run rampant since the format broke out in the ’80s. The many iconic bands that continue to successfully tour has played a role in the format’s longevity and popularity. The death of the Eagle’s Glenn Frey last year poses a new challenge for a band that has overcome many obstacles over the years. But there are rumors of an Eagles summer tour amidst questions of “Who will play Glenn?”
Read MoreMake Radio Great Again
This year, the Entercom-CBS merger will no doubt reshape the radio industry. But a recent ruling from the FCC might have an even greater impact on the future of American radio. In today’s post, a look at foreign ownership of U.S. radio, and the guy who predicted it more than eight years ago.
Read MoreWas The Tampa PPM Story “Fake News?”
The story that dominated radio trades last week involved a highly rated streaming station in Tampa, PPM, and an Amazon Echo. But how much of that story was true and how much was “fake news?”
Read MoreThis Week’s Stories: Figuring out Snapchat, the media buying dilemma, & the science behind social sharing
This week’s stories are an interesting potpourri that will give you something to think about over your Sunday morning latte – and talk about next week. If you’re on the programming/content side, be sure to read the Snapchat how-to list. If you’re in sales or management, it’s about why advertisers find media buying a “complex headache.” Enjoy your Sunday.
Read More“We’re Getting Great Phones”
In a world of big data where there’s no shortage of metrics, analytics, and ratings data, radio management teams can learn a lot by connecting with their audience – one listener at a time. Today’s post recounts a legendary Microsoft story where Bill Gates nailed a customer service call – and learned a lot about his customers.
Read MoreRadio Goes To College
While marketers are media mavens focus on Millennials, up-and-coming Generation Z could be just as important to the radio business. Today’s high school and college students are different from their older brothers and sisters. For radio, they represent both a challenge and opportunity.
Read MoreWhy The Oscars Need A Great PD
After the Oscar debacle on Sunday, the show needs a great radio Program Director — someone who will ask “What can go wrong?” and then make sure it doesn’t.
Read MoreJacoBLOG at 12: A Dozen Reasons Why I Do It
February marks this blog’s 12th anniversary. So, I’ve put together a list of the 12 reasons why I blog – every weekday – and why blogging has both personal and business benefits. Thanks to all of you who read it, share it, and talk about. For that, I am very appreciative.
Read MoreWhat Does Your Brand Stand For?
Last night’s Academy Awards show had no shortage of political messages – even in the commercial breaks. Now more than ever, companies are using very expensive ad time to answer this question: What does your brand stand for?
Read MoreThis Week’s Stories: AI Explained (Hello, Alexa), Why Companies Hire The Wrong People, & Building A Creative Culture
Some fascinating articles for you this weekend. My favorite is the lead story – it brilliantly explains Artificial Intelligence and how brands are using it, including a segment on Amazon’s “Alexa.” There are also great pieces about what it takes to build a creative culture at your station (or company), and an interesting article about why the wrong people often get hired. And for you Oscar lovers, a nifty infographic about the Academy Awards. Have a great weekend!
Read MoreWhat Radio DJs Can Learn From “3 Mics”
Guest blogger, Mike Stern, recently checked out a new Netflix comedy special – “3 Mics,” featuring newcomer Neal Brennan. It’s a clever, but flawed concept. In this post, Mike singles out 8 lessons from “3 Mics” that any radio personality or show can benefit from.
Read MorePPM Turns 10 – Celebration Or Regret?
PPM celebrated its 10th birthday yesterday, but there were no parties, balloons, or cake. Our blog post today looks back at the last decade of PPM, its promise and its disappointment, and we offer thoughts about how to improve the system moving forward.
Read MoreDashboard “Mayhem” and Radio
As cars become bigger players on the technology stage, automakers are working hard to develop a better, safer, more intuitive dashboard experience. But are today’s touch screens really better than the buttons and knobs we all remember on traditional car radios? At a recent symposium in Washington, D.C., some of the best and brightest in the auto industry weighed in on that topic.
Read MoreIs President Trump Impacting Radio Ratings?
Welcome to Presidents’ Day. Radio ratings have always been impacted by external events, ranging from weather to sports to Christmas music. Now, the non-stop firehose of news stories swarming around Presidential politics is no doubt affecting radio ratings. Specifically, how can music radio stations retain their relevance during these turbulent times?
Read MoreThis Week’s Stories: What Influencers Are Reading, Is Spotify On The Ropes, & The Political “Black Hole”
Whether you’re in the middle of a 3-day weekend or it’s back to work tomorrow, we hope this week’s articles will give you some food for thought on a Sunday morning. We have interesting stories about Spotify’s financial future, a fascinating Facebook promotion from a popular ’80s band, and a handy recommended book list from a group of marketing influencers. Enjoy.
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Jim Cutler: 5 Tips To Help Radio Turn Empty Imaging into Solid Content
In our “Guest List” feature today, the incomparable voice artist, Jim Cutler, provides great lessons in radio imaging. Jim is a true craftsman, offering up 5 tips to help radio turn empty imaging into strong content. It’s truly great advice from a passionate radio pro.
Read MorePlayboy, Nudity, Mea Culpas, and Radio
Earlier this week, Playboy announced it was reversing a decision it made in 2016, removing nudity from its pages. It’s a classic example of marketing gone wrong, and it speaks to how brands need to maintain their core essence in order to survive and thrive, even in disruptive times.
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