Some of the biggest, most successful, and coolest brands also have a great story. The power of brand stories – whether connected to the product or the CEO in the corner office – is becoming a big factor in separating great companies from the also-rans. Today’s post explores the importance of a great brand story.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Remembering Tim Davis
Clients, friends, and colleagues of our company got some bad news over the weekend as former Jacobs Media digital guru, Tim Davis, passed away. Tim was a stellar employee, a great family man, and a really good guy. Here’s our tribute to Tim.
Read MoreAre You Addicted To Your Smartphone?
How rampant is smartphone addiction? We have brand new data from Techsurvey13 that shows it’s growing. And now a small Dutch town is addressing the walking-while-texting epidemic with a unique innovation. How long before we see it show up at intersections throughout cities like New York and San Francisco – or your town?
Read MoreHow Radio Can Shake It Up
Radio events, features, and personalities are often steeped in tradition – and they happen like clockwork, every year or even every day. But smart modernizing strategies can keep radio evergreens fresh and vital without changing their overall value. For inspiration, we take a look at how Hasbro is evolving the most famous board game of all time.
Read MoreThe Art (And Science) Of Damage Control
A marketing or product disaster can test a brand to its core. In the case of Samsung’s Note 7 smartphones, the biggest company in South Korea was faced with a true challenge in damage control. You may be surprised to learn how Samsung faced its problem and the research tool it used to reconnect with its customers as it went about rebuilding its future.
Read MoreRadio Advertising And Trust
Some of the biggest digital players are facing pushback from marketers over ad placement concerns. In contrast, radio is one of the most trusted media ad platforms. Here’s how radio can take advantage of its reliability, safety, and consistency.
Read MoreIf You Build It, Will They Come?
It’s Opening Day for most Major League Baseball teams, and a reminder of that famous quote from “Field of Dreams” – “If you build it, they will come.” But in today’s rapidly changing media landscape, that’s no longer the case. Content and distribution strategies are in flux as broadcasters strive to craft smart digital strategies. Today’s post focuses on an unconventional approach from a media entrepreneur who’s successfully attacking the problem differently – including betting on radio.
Read MoreDo You Have The Radio Dream?
It’s strange how our brains work especially while we sleep. How do you explain the fact that so many people in radio keep having the same dream. You know, the one where the record (or CD) runs out. How about you?
Read MoreDoes Radio Have A Case of PTSOD?
With so many new technologies, gadgets, and platforms, it’s easy for radio programmers to get distracted by all the bright, shiny objects. A continued focus on the “mothership” – great content and brand depth – provides the best balance against the rush toward “the next big thing.”
Read MoreThe Biggest Radio Station In The World?
Last week, an exec from Apple Music said the company’s Beats 1 has become “the biggest radio station in the world.” That claim rekindles the old debate about whether a streaming service could ever be considered “radio.” To clear the air, we’ve come up with a simple 10-question quiz that will settle the score.
Read MoreRadio’s Headphone Measurement Problem
Yesterday, Inside Radio ran two stories about expanding headphone usage and Nielsen’s ability to measure it. At the heart of this issue are questions about whether Nielsen’s PPM panelists are actually using their headphone dongle to accurately capture their radio usage. It’s reminiscent of the “Cell Phone Only” conundrum that took place back in 2005. Radio deserves answers about whether headphone usage is being effectively measured.
Read MoreClassic Rock: Forget The Cliff & Follow The Money
Over the weekend, the Wall Street Journal featured a persuasive and well-written story about aging rockers that provides some of the best demographic evidence for the power of Classic Rock – in both music sales and at the box office. It provides more evidence for forgetting the “demographic cliff” and following the money.
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Radio’s Most Innovative: Radio Woodstock
Radio Woodstock – a commercial indie station – recently launched a unique hybrid business model, combining a low spot inventory with listener supported pledge drives. For a small station trying to survive and thrive, it’s a bold move – and that’s why we’ve named them one of “Radio’s Most Innovative.”
Read MoreRadio And The Empathetic Car
New technology in cars powered by cameras and Artificial Intelligence will help automakers better connect with drivers emotionally. These advances have implications on radio’s value as an advertising platform in cars. The radio industry needs to gain deeper insights into the mindset of car makers, and it all starts at this year’s NAB.
Read MoreWhat Radio Can Learn From The Practical Web
With so much information being published on the web, brevity, speed, and focus have never been more important. Enter the “Practical Web” – sites and web tools that help consumers get what they need quickly, efficiently, and in an entertaining format. Radio can learn from the ways in which the web continues to move to create a strong and smooth user experience.
Read MoreRadio’s Future With Voice Commands
“Smart speakers” such as the Amazon Echo and the Google Home have the strong potential to bring radio back to prominence in the home. But it will require that broadcasters invest time, energy, research, and strategic thought to harnessing the power of these voice command devices.
Read MoreWhy No One Went Wall-To-Wall Chuck Berry
Radio lost another icon over the weekend. Legend Chuck Berry passed away, but chances are, you didn’t hear about it on the radio. Because the Oldies format falls outside of the 25-54 demographic sweet spot, the format has all but disappeared from the airwaves. Our post today looks at Berry and what he meant to rock n’ roll.
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Tamar Charney: 5 Tips For Great Podcasts
The radio broadcasting industry is engaging in podcasts, and finding that creating and producing them is quite different from making great radio. In today’s “Guest List,” NPR One’s Tamar Charney gives us five valuable tips on how to succeed in the podcasting space.
Read MoreDon’t Blow Your “Maddow Moment”
We’ve all been there – a big story or exclusive falls into your lap. How you handle it on the air and in social media can make or break your station or your show. Two nights ago, MSNBC’s Rachel Maddow had one of those opportunities when Donald Trump’s 2005 tax return appeared. Today’s post looks at the things media teams should consider in order to successfully pull off that big moment.
Read MoreWhat’s New At The Movies? Classic Rock
There’s a lot at stake in the motion picture industry, and promotional trailers often play a pivotal role in a film’s success. These days, more and more new movies are prominently featuring old music – Classic Rock – because of its multi-generational appeal and staying power.
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