In an otherwise, routine Major League Baseball All-Star Game, something happened that made this predictable event interesting and buzzworthy. Seattle Mariner Nelson Cruz did something that’s never happened during a game before. Here are 8 reasons why his spontaneous stunt worked, and what it says about radio events.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Personalization And Customization: It’s The Real Thing
What does it say when Coke, one of the world’s biggest brands, focuses its marketing efforts on individuals? And what can radio broadcasters learn from it?
Read MoreIs Germany Anti-Social (Media)?
New research from Pew has surprising results about social media levels by country. Not surprisingly, the U.S. is right up there (but not #1), while the lowest ranked country may surprise you. The study is a reminder of the importance of radio companies having smart social strategies in place.
Read MoreWill Data Make Podcasts Better – Or Will It Stifle The Creative Process?
Apple’s announcement they’ll produce more granular usage data for podcasts is sparking an industry debate about how metrics impact content. And the conversation starts with how PPM affected radio programming. Will podcasting be similarly impacted?
Read MoreClassic Rock – The Next Generation
Classic Rock doesn’t just have staying power among Baby Boomers. Here’s more entertaining evidence that increasingly younger generations of newbie rockers are enjoying the greatest rock ever made.
Read MoreThe Innovation Two-Step
At the Iowa Broadcasters Association conference a couple weeks back, I was inspired by one their hall of fame inductees, TV exec Ted Stephens. He spoke about the “innovation two-step” – the vision to say “What if?” and then running after it with irrational passion. At this point in time in radio when everyone seeks innovative ideas, this is how they get done.
Read MoreThe Genius Of Tim Westergren
Last week, a radio nemesis left the stage. Pandora’s Tim Westergren was relieved of both his CEO duties and his board position with the company. This is a guy who demonized broadcasters, and had a huge impact on the streaming business – and on radio.
Read MoreHappy 4th Of July Weekend
As we head into a long holiday weekend, it’s a chance for us to relax, recharge, reimagine, and maybe even reboot. Enjoy your 4th of July breather.
Read MoreiPhone At 10
Today marks the 10th anniversary of iPhone, an innovation that rocked our worlds – including the radio industry. A look back at Apple’s “big thing,” how it’s changed our lives, and brought portability back to radio.
Read MoreThe Smartest Person In The Room Is…
Some of the most innovative ideas to ever hit the radio dial were dreamed up decades ago. To inspire and spur innovative ideas for the radio industry today, it starts with setting the proper tone in the conference room and optimizing the creative process. Here are some thoughts about where we’ve been and where we can go as a business.
Read MoreDo Your Listeners Trust Your Radio Station?
Email databases are one of radio great assets, but during these times of hacks, leaks, and data breaches, the audience’s trust level in your radio station may be slipping. Here’s some fresh research along with some strategic guidelines. It’s a matter of trust.
Read MoreAdvice To Radio CEOs: Be Quick But Don’t Hurry
If you’re guiding a radio company in 2017, the decision-making dynamic has never been more challenging. And advice from every direction comes at you like a fire hose. Through the cacophony of gurus and know-it-alls comes the core philosophy of one of the great organizational leaders of all time.
Read MoreIs This The End Of The Tour Bus?
The news that aging rockers – Bruce Springsteen and The Who – are moving away from the traditional tour bus model, playing a series of shows on Broadway and in Vegas. It begs the question whether top radio personalities couldn’t offer unique performance experiences of their own.
Read MoreSatellite Radio Invades The Homefront
SiriusXM’s new partnership with Amazon means their 200+ channels are now just a shout-out away. Echo devices – better known as “Alexa” – are now in millions of homes, making satellite radio readily available where people live and work – not just in cars. It’s a game-changer for SiriusXM and a message to the broadcast radio industry.
Read MoreWhat Would YOU Do In An Autonomous Car?
Like them or not, autonomous cars are coming. In Techsurvey13, we asked our 51,000+ respondents what they would do when self-driving cars become commonplace and safe. Their answers may surprise you. Or maybe not.
Read MoreRadio: A Century Head Start
The CEO of a startup streaming video company notes the difficulty in chasing after 10-year incumbents, Netflix and YouTube. And that’s why it’s important to remember that at nearly 100 years young, broadcast radio’s edge over its digital competition is a major edge.
Read MoreFor Apple CarPlay And Android Auto, The Report Card Is In
New research shows that drivers not only use Apple CarPlay and Android Auto in their new cars, they highly recommend these dashboard platforms. Their impact on in-car radio listening is like a dashboard warning light – a signal that broadcasters need to pay attention and take action.
Read MoreIs DJ : Station like Band : Brand?
This summer, many iconic rock brands will be touring – often without some of the stars that were part of the original lineups. And it’s the same for legendary radio stations, where the brands transcend DJs, programmers, and others. It’s all about the power of great brands.
Read MoreHow Much Money Radio’s CEOs Make Is NOT The Question
The industry trade publications never hesitate to publish the salaries of radio CEOs (and other corporate officers). But the more important conversation about the people running radio’s major companies revolves around their ability to lead and inspire. Here are 10 qualities that matter much more than compensation when assessing the success of radio’s key companies.
Read MoreMy Dad Won Guns N’ Roses Tickets!!!!
An amazing 60-second video of an over-the-top contest winner is a reminder to everyone in radio not just about the value of prizes, but the impact stations can have on people’s lives. Even a correct caller ticket giveaway that looks like just another element on the program log can provide the thrill of a lifetime for a listener, something that radio does like no other medium.
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