Millennials have been something of an enigma to radio broadcasters. Now a new ethnographic research study focused on Gen Y has been released – the Millennial Research Project. It was dreamed up by PRPD, executed by Jacobs Media, and funded by a group of 15 public radio stations. Here are 10 key takeaways from this insightful research study.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
4 Ways Radio Can Push Back Against Audience Impatience
A cool new inforgraphic shows how technology has made consumers more impatient. That has implications for radio programmers and digital directors. Here are 4 ways radio can push back to achieve the highest audience engagement possible.
Read MoreRadio Needs A Kids Book
For children, habits are formed early on – often with the books they read. MSNBC personality JJ Ramberg recently wrote a book for kids all about business. To ensure that Generation Z makes radio a part of their media lives, the radio industry could use a kids book to encourage adolescent listening.
Read MoreCan Radio Pass The “Two Guys Sitting In A Bar Test?”
Most consumers have a case of M.A.D.D. – media attention deficit disorder. Can your company pass the “Two Guys Sitting In A Bar Test?” It’s starts with a mindset that values innovation over strategy, and it’s what radio needs to command attention
Read More3 Reasons Why Classic Rock Is On A Roll (And None Has To Do With Ratings)
The July ratings are rolling out, signaling other strong performance for Classic Rock. But we don’t need Nielsen to tell us the music’s healthy. I use other non-traditional indicators of a format’s health. And in today’s post, we’ve got 3 signs Classic Rock is alive, well, and thriving in 2017.
Read MoreBreaking The Glass Ceiling Air Studio
At Conclave and Morning Show Boot Camp, the changing role of women in radio has been front and center. More and more, women are occupying the power chairs in a growing number of prominent radio companies. But what about the air studio?
Read MoreThe Clocks Have No Hands
More radio companies are embracing digital content and distribution, especially in the podcasting space. But some CEOs are more enthusiastic about the uncertain digital future than others. It’s a mindset issue, and it’s the topic of today’s blog post.
Read More6 Pieces Of Bad Advice We Give Air Talent
The art and craft of coaching talent is a popular topic in radio. In today’s post, we play off a Psychology Today article about good and bad advice we give our kids to come up with 6 examples of bad advice we give air talent – and what we can do to turn it around.
Read MoreThe Rocking Dead
Heavy metal rocker, Ronnie James Dio, passed away in 2010. But thank to technology, his hologram starts a European concert tour featuring a live band. It’s another way fans can engage with their favorite musician – even posthumously. But will people pay to see it?
Read MoreThe Death Of The iPod
Chances are, you own an iPod. And chances are, you never listen to it. Apple got the message, and last month announced they’re phasing out the Nano and Shuffle models. In today’s post, we talk about the life-spans of gadgets, and how radio has managed to survive through the ages.
Read MoreLessons From Conclave: Respond To Everyone
At last week’s Conclave, legendary programmer John Gehron received the prestigious Rockwell award. In his speech, John reminded every industry executive in the room about the importance of responding to everyone, especially when you’re in a position of power. And he told a great story about an important meeting where it truly paid off.
Read MoreRadio Executives, Take Heart – You Could Be Working In TV
There’s something of a tsunami happening in television as both local and network ratings decline. Cord cutting and on-demand viewing via services like Netflix are part of the story. TV’s woes provide clues for how radio might avoid the same fate.
Read MoreNote To Self: Stop Whining And Start Innovating!
In today’s disruptive world of business, it’s easy to get frustrated with the change that’s all around us, impacting our industry and our brands. Or we could simple innovate our way to solutions. I’ve got a great example in today’s post of just that.
Read MoreHire To Your Weakness
To be successful in any business, a key management fundamental is hiring to your weakness – bringing in people who complement your skills and fill in your “holes.” That’s especially true in the radio business where brand growth comes from staffs with diverse skills sets.
Read MoreWhy I Love Research
Just about everyone in radio is involved in audience research of one kind or another. And the keyword that powers research studies is curiosity. Here are 5 rules of the research road to ensure your research is productive, actionable – and satisfies your curiosity.
Read MoreCould “Classic Alternative” Become The Next Classic Rock?
The Nielsen numbers are in, and Classic Rock continues its amazing run – even among 18-34 year-olds. Recently, a Canadian music columnist wondered whether “Classic Alternative” – artists like the Violent Femmes and Psychedelic Furs – could become “the next Classic Rock.” That was too tempting a question for us not to tackle in JacoBLOG today.
Read MoreIf Kermit The Frog Can Get Fired…
The actor who voiced the part of Kermit the Frog was fired last week by Disney after 27 years on the job. This proves once again that no single talent is bigger than the brand. But in today’s hot social media environment, the blowback on social media is part of the price that management may pay.
Read MoreShould Twitter Ban President Trump?
When we think about Twitter these days, we think about President Trump and his famous “tweet storms.” But the Twitter platform is no longer about the 140 character limit. Today’s post explores how tweet strategies are changing, and how radio can optimize the platform.
Read MoreJeff Bezos: 6 Ways Traditional Media Can Save Itself
Amazon’s Jeff Bezos has done more than just transform retail shopping and launch the Kindle and the Echo. His turnaround legacy media project – the Washington Post – provides 6 important lessons for traditional media businesses about competition, brand building, and serving the customer.
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Mark Biviano: 5 Ways Radio Can Win With Event Marketing
Everyone’s talking about event marketing, but making it successful is a whole other thing. In today’s “Guest List” feature, veteran broadcast Mark Biviano offers 5 ways radio can optimize “non-spot revenue” opportunities.
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