On the eve of Morning Show Boot Camp 36 in San Diego, I’m putting the finishing touches on my presentation of our AQ6 research study. Made up completely of commercial radio talent, more than 500 DJs, hosts, and personalities weighed in this year on a wide variety of topics. Of them all, it’s their opinions about where AI is headed that stand out as most telling and insightful. Today’s blog begins to paint that all-important picture of a radio industry in flux, looking for answers about AI.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
What Radio Can Learn From Nike: DON’T Do It!
COVID was a major fork in the road for myriad businesses. But you may be surprised to learn that hip, venerable, and bold Nike is one of those brands that has profoundly suffered since the pandemic. How Nike is staging out its comeback is a great primer for all of us in radio trying to nurture, grow, and sustain our best station brands. Some teach “Learn from the best,” but I subscribe to the theory you can learn from the biggest screwups if you’re paying attention. So, slip on those Air Jordans and click on “READ MORE.”
Read MoreHow Classical Is Fighting The Demographic Cliff
Helping Classic Rock stations fight back against that dreaded “demographic cliff” has become one of my missions. After all, how do you keep 60 year-old music that is at least two decades or more older than the target audience sounding fresh and vital? Now, imagine what Classical-formatted stations are up against, specializing in music that’s often FOUR CENTURIES old? But innovative organizations – in and out of radio – are finding ways. And their creative, resilient solutions are something every radio station, regardless of format, should be aware of. Maestro, just click “read more.”
Read MoreWhat’s Going On In The Corner Office?
It has been an interesting week here at JacoBLOG world headquarters. Our Monday and Tuesday posts turned out to be a two-parter, breaking down some of the systemic problems keeping public radio stations on their heels in what has become a challenging – and in some cases, tragic – year for many legacy leaders, along […]
Read MoreA Question For Your Radio Station: Who’s Next?
Thirteen years ago, Tim Cook replaced Apple co-founder Steve Jobs. And during that time, the value of Apple has exploded exponentially. The art of succession is one of the most important tasks a manager undertakes, whether you’re making smartphones or working in radio. What are the key qualities that go into determining “who’s next” and how can executive teams ensure the best choice is made?
Read MoreRadio’s Last Contest?
If you’re in radio, you’re no stranger to contests. But did you know there was once a national contest to try to figure out how to monetize broadcast radio. It happened exactly 100 years ago, and you just might be surprised to learn what was the winning entry.
Read MoreIs Public Radio A Victim Of Its Own Org Chart – Part 2
In part 2 of “Is Public Radio A Victim Of Its Own Org Chart?” we take a deeper dive into how “brilliant at the basics” programming and on-air marketing could help turn around a particularly challenging year.
Read MoreIs Public Radio A Victim Of Its Own Org Chart?
Sometimes the organizational chart at a company says more about how it operates than the actual people who fill those job titles. In general, radio has been slow to adapt to audience and industry changes when it comes to how most stations are structured. In another year when many radio stations are facing difficult challenges, who reports to whom and who’s in charge of what can be critical factors in determining ultimate success…or failure. Just ask someone you know who’s in public radio.
Read MoreLet The (Toys And) Games Begin!
One of the more amazing COVID-era trends is the growing popularity of toys and games among adults who might be just a touch age-phobic. No matter, this segment continues to expand among so-called “kidults” – those with an aversion to growing old. This trend has implications for media brands, especially those with an emphasis on entertainment – like radio.
Read MoreIf Kermit The Frog Can Get Fired…
In the radio industry, job insecurity has always been a way of life. But in recent years, RIFs seem more common than format changes. As personalities and hosts wring their hands over the next wave of exits, today’s #TBT post is a reminder that no one’s bigger than the radio station. After all, if it can happen on “Sesame Street”….
Read MoreBreaking A New Album In 2024
These days, you often hear there’s not a lot of interest in new music. And to complicate matters, there’s no central discovery tool where consumers go to find out about new releases they might have interest in. Today’s post is about one of the most talented musical artists of our time who took matters into his own hands last week. He launched his own stealth promotion for his no album. His promotion was so unconventional, it worked…like a charm.
Read MoreRadio Could Use A Good Fixer
The last few weeks have been jam-packed with “BREAKING NEWS” stories, forcing news organizations to step up their coverage and resources. But in an increasingly cluttered environment where memes may be more visible to more consumers than headlines, how can radio news stations stand out amidst the clutter? Fortunately, President Biden’s decision on Sunday provides us with a fascinating look at who did what – and why.
Read MoreBut Are You Experienced?
It’s no longer enough for media brands to provide good content. It is now about providing a great experience. And even the best brands are upping their games, including an incredible new mall experience from Netflix. For radio, it’s a reminder the bored intern and a prize wheel at local festivals and events just doesn’t cut it. How is your brand’s experience?
Read MoreKeep Radio Human
AI may be taking over the world, but some brands are pushing back. And they’re trying to make the human touch a defining difference of how they do business. Is there a “there there” for radio?
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Radio’s Most Innovative: Dr. Ruth Westheimer
Life is all about choices and risk. So, is radio. And our #TBT blog post is all about those characteristics in the person of Dr. Ruth Westheimer. This radio pioneer passed away last week, and today’s post was a tribute we wrote about her back in 2015 for our “Radio’s Most Innovative” series. I was fortunate to be able to ask her a few questions, and she graciously responded. Dr. Ruth was truly a radio risk-taker.
Read MoreWhen The Father Of Classic Rock Interviewed The Professor Of Rock
Did you see the announcement yesterday that Skyview Networks signed a YouTube star to host a radio show that will be called “Classic Rock U?” It’s hosted by a guy you probably haven’t heard of from a small town in Idaho. I caught up with him recently, and got the chance to interview him for this blog. He is nothing short of remarkable, and I predict, so will this show be.
Read MoreRock N’ Roll – By The Numbers
“Is rock dead?” That’s a question radio and label execs as well as music critics have been debating for years. And how do they explain the classic rock phenomenon, a sub-genre of rock that has kept the music alive and popular? In today’s JacoBLOG, we not only let the data do the talking, but we turn over the conversation to analysts who have made it their mission to better understand music’s impact on pop culture – and on US. Get ready to nerd out.
Read MoreIn 2024, What Is Radio’s Job To Do?
Since Donald Trump took that fateful ride down that escalator in Trump Tower back in 2015, the news cycle in this country has been greatly altered. “Breaking news” is persistent, forcing news organizations to redefine their coverage parameters. And that’s true whether we’re talking commercial, public, Christian, music, or spoken word radio. What is the audience telling us about broadcast radio’s “job to be done” in this rapidly changing environment?
Read MoreWhat Are You Talkin’ About?
Producing and executing a successful personality show has only gotten more challenging over the years. While there are amazing prep tools – including AI – it still comes down to making the right choices on topics that connect with your station’s target audience. Fortunately, there’s research for that, guides to ensure you’re talking about the most relatable topics for your audience. Let’s go to the numbers.
Read MoreWhat’s The State Of New Music Discovery?
How and where do consumers discover new music today and does radio still play a role in that process? Today’s #TBT post is a journey back to 2021, not so long ago in real time, but for radio and records, it may seem like a much longer trip back into the past. Even then, radio’s role in the discovery process was greatly diminished. But that post asked some “what if?” questions that might still hold up today. You often need to understand your history in order to make sense of the present while you try to plan for an uncertain future. So what’s the best new song YOU’VE heard lately? And where did you first hear it?
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