Radio reunions, chat boards, and social media often are filled with raves and rants about how being on the air in radio was so much better “back in the day.” But an Australian blogger questions that conventional wisdom, suggesting that in the air studio, these are “the good NEW days of radio.” See what you think of his list – and ours.
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Our founder, Fred Jacobs, discusses the issues facing broadcasters today.
Look Who Just Made The Case For Targeting Baby Boomers
Saying that Baby Boomers get not respect, T-Mobile CEO John Legere is going right after this $2 trillion generation with a full-fledged marketing assault. Can one corporate exec change the conventional wisdom of Madison Avenue? And radio?
Read MoreA Cautionary Tale: You Don’t Own Your Images Forever
In recent years, a fascinating story has emerged from the annals of car marketing. Subaru has systematically usurped VW as the auto brand that exudes the L-word: love. It’s a cautionary tale for every broadcaster not to never take your core reputation for granted.
Read MoreHeavy Metal News You Can Use
It’s Friday – a reason to relax, kick back – and bang your head. That is, if you’re a metal head. Today’s post is about 3 amazing stories about Heavy Metal, guaranteed to be conversation starters over the weekend. They involve your brain, Nikki Sixx, and even Beyoncé. Truly, a must-read.
Read MoreMemo To Radio: Treat Podcasting Like A Start-Up
Yesterday’s post talked about the need for radio to aggressively pursue the podcasting space. But there’s no paint-by-numbers kit for broadcasters. Perhaps the best-in-class example of podcasting done right is WNYC Studios. As a 93 year-old radio brand, they treat their podcasting venture like an innovative start-up.
Read MoreWill Radio Get Off The Dime With Podcasting?
Two new studies reveal mounting evidence podcasting could be “the next big thing” for both radio content and monetization, especially in a lengthy period of flattish revenue projections for traditional radio advertising. While many radio companies are now investing in podcasting companies and related ventures, podcast creation inside stations and clusters is moving at a snail’s pace. We look at the podcasting model and the opportunities ahead in today’s bog post.
Read MoreRadio’s Best Visual Storytellers
We’ve all been taught that radio is “theater of the mind.” But as yesterday’s post about National Geographic pointed out, online visual storytelling has become an art form. And there are a few in radio who have turned it into a craft, bringing the audience into their worlds. Today’s post showcases some of radio’s best visual storytellers – some you’ll recognize and a few you won’t.
Read More8 Lessons Radio Can Learn About Visual Storytelling From Nat Geo
When you think of National Geographic, you might think “old school” print media. But the venerable publication has raised the bar on its visual storytelling in the digital space. Today’s post provides 8 great lessons for radio brands about how any station or DJ can connect and grow audience with visual media.
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Roger Lanctot: 5 Things Radio Broadcasters Should Know About The Auto Industry
The news that Tesla is eliminating AM radio from its new Model 3 motivated us to reach out to the most connected guy in the connected car space – Strategy Analytics’ Roger Lanctot – to write today’s “Guest List” feature: 5 Things Radio Broadcasters Should Know About the Auto Industry.
Read MoreMake Radio Websites Great (Again)
Radio station websites have a checkered history as many companies have struggled to make these digital assets viable. Today’s post discusses new research that sheds light on how radio can improve its web presence.
Read MoreThe Queens Of Distribution
Last week, the radio got hit with some disappointing news from two of the most innovative companies – Tesla and Apple. Both were reminders that while making great radio content will always be an imperative, distribution is rapidly becoming an even greater challenge. New technologies offer the radio industry ample opportunity to be EVERYWHERE. And that’s the focus of today’s blog post.
Read MoreWinning Radio: The Balance Between Science And Emotion
For programmers, it’s always been about balancing science (the data) and emotion (gut). And now radio companies are facing some of those same challenges – balancing the firehose of data with the creative intelligence necessary to survive and thrive. A new study reveals the key questions every organization should be asking.
Read MoreThe Power of Word of Mouth
Is your station “buying books” or building a foundation of audience trust that leads to word of mouth recommendation? In a “post truth world” where audiences are skeptical about everything, it could be the most important asset a radio brand has.
Read MoreRadio’s Wake-Up Call
The ways in which consumers wake up is undergoing rapid change. From the clock radio to mobile phones, technology is redefining the wakeup routine. And that has big implications on morning radio. This week, Amazon unveiled its newest device – the Echo Spot – and it’s designed to end up on millions of nightstands. Say “good morning” to Alexa.
Read MoreCar Talk
The automotive sector continues to make “breaking news.” Today’s post examines three car stories about Amazon, Tesla, and Saudi Arabia. All might be game-changers for the fast-moving car industry, but radio could feel their impact, too.
Read More79.8 Million Reasons To Launch A Podcast
Comedy Central’s recent decision to dive into podcasting should prove to be a smart strategic move – perfect for its fit in the on-demand ecosphere as well as podcasting’s popularity among the biggest generation – Millennials. Today’s post talks about Comedy Central’s playbook, and makes the case that radio brands and their parent companies should be moving aggressively into the podcasting space.
Read MoreBlame It On The Ratings
If you’re had a rough summer ratings book, you’re not alone. The movie industry is coming off its worst summers in decades. Many in the movie industry point the finger at review site, “Rotten Tomatoes” as the reason behind the downturn. Sound familiar?
Read MoreA Political Football
These days, politics permeate our lives, whether we’re at a football game or watching late night TV. Every radio station and personality show need to know where they and management stand on these controversial topics and how they’ll be handled on the air and in social media.
Read More“The Music Is A Character In The Film”
Ken Burns’ new PBS documentary, “The Vietnam War,” is powered by three different soundtracks. The story of how Classic Rock became “a character in the film,” and why music is such an evocative part of our collective memory is the topic of today’s blog post.
Read MoreThe Power Of The Audio Signature
Visuals may be striking and even memorable, but the awesome power of audio is an advantage that radio has over other media. Some of the smartest companies – think, Intel, Netflix and T-Mobile – use audio signatures to get into our heads – a tool that radio can strategically use to solidify its best brands.
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